Digital Dive: November 2022

The Big Story The Twitter Tribulations: Part 2 Twitter has gone from a social media giant to a complete circus seemingly overnight since the official Elon Musk takeover. After month long negotiations and bot back and forth, Elon Musk took the reins of Twitter at the end of October, making this Halloween extra frightening for all users of the platform. Since then, it has been quite the whirlwind so let’s debrief. Only hours after the official acquisition announcement on October 27th, researchers reported a drastic rise in inappropriate behavior like…

Recognizing our Civic Duty on Election Day

Below are excerpts from an internal memo from Amy Binder to the RF|Binder team regarding the upcoming Midterm Elections As everyone knows, tomorrow is election day and as one of our Civic Engagement days, our offices are closed. In my mind, tomorrow is in many ways the most important day of the year. Over the past couple of years, our democracy has continued to be put to the test and many have been discussing if it is coming to an end. History has shown us that nations go through cycles and…

The Deadline: October 26 2022

Industry News TikTok fails to Block Misleading Political Advertisements On a test conducted by researchers from the Global Witness and the Cybersecurity for Democracy team at the New York University Tandon School of Engineering, TikTok failed to catch 90 percent of ads featuring false and misleading messages about elections. On the other hand, YouTube and Facebook identified and blocked most of them, according to an experiment. However, researchers found that if they published data from locations outside the United States, it was easier to bypass Facebook, YouTube, and TikTok safeguards….

Digital Dive: October 2022

The Big Story As Trust in Digital Experience Declines, Google Steps Up Google, who has been under continuous fire for anticompetitive practices, has announced efforts to expand user controls to gain more trust with the rollout of My Ad Center. This comes as a result of users becoming more skeptical about advertising and the use of their data while browsing the web. According to Jerry Dischler, VP/GM of Google Ads, “81% of consumers are more concerned with how their data is being used and 48% are turning away from services…

The Deadline: October 12 2022

Industry News Facebook and Google Lift the Political Ad Ban. Facebook will now allow advertisers to resume running political and social issue ads in the U.S. Facebook and Google had instituted political bans to slow the spread of misinformation and curb confusion around the presidential election and its aftermath. Facebook said they have been working intensely to refine the process to avoid future confusion or concerns. They announced that advertisers who have completed the ad authorization process could submit new ads. https://bit.ly/3CKGbW3 Will the Streaming World Eliminate Late-Night Talk Shows?…

DEI to the Metaverse: Key Insights from Fast Company’s Innovation Festival

Last week I attended my first major professional conference, Fast Company Innovation Festival, after winning a Stage Pass that granted me access to all the major sessions and panels. I was both excited to attend interesting talks from industry leaders and professionals and nervous because I wasn’t sure what to expect from such a large-scale event. Spoiler alert: I had a great time and loved it.  But beyond my personal enjoyment, I wanted to summarize a few of the sessions I attended, what I learned from the event and which…

The Deadline: September 28 2022

Industry News NBCUniversal Commits to Nonprofit Storytelling NBCUniversal will launch its own Creative Impact Lab, which restructures the company’s social intent on nonprofit storytelling and provides a broader set of opportunities for diverse backgrounds to appear and sharpen their production skills. NBCUniversal will leverage its current partnership to support students who want to pursue a career in this area as well as provide grants to organizations. This initiative promotes more equity in the tech sector through high-quality storytelling. https://comca.st/3xWvo9E In memory of Jim Russel, Founder of Marketplace Jim Russel founded…

Digital Dive: September 2022

The Big Story Netflix’s Ad Tier Coming Soon Netflix’s ad-supported tier is expected to launch November 1st. As media buyers work quickly to lock down deals with the streaming giant, they are realizing that Netflix’s model differs greatly from typical TV and digital advertising. According to media buyers, Netflix will not offer third-party measurement and will have minimal targeting capabilities. In the first quarter, Netflix will allow for specifications around age, gender, genre, Netflix top 10 shows and Netflix Originals at a premium. Interestingly, the streaming platform will offer rare…

The Deadline: September 14 2022

Industry News TIME Buys Marketing Website Builder, Brandcast TIME’s acquisition of Brandcast is its first sale since Marc and Lynne Benioff bought the publication from Meredith in 2018. The Benioffs were early Brandcast investors and will use the technology to build custom content websites for Time’s advertising clients, new newsletters, editorial projects, and smaller verticals. https://bit.ly/3RhszHT Study Shows Young Americans Follow the News Daily, But Are Not Satisfied The Associated Press team did a study in which they found pokes holes in the idea that young people aren’t interested in…

Digital Dive: August 2022

The Big Story Apple to Potentially Expand Advertising Capabilities Earlier this month, Apple released a job listing for a senior manager for a Demand Side Platform. This has led many to believe that Apple will be expanding its current first-party advertising offerings with the addition of a demand-side platform. Apple has notoriously been known for objecting to advertising-centric business practices like that of Facebook due to their strong stance on data privacy. However, they have been showing signs of slowly building out their advertising capabilities with new ad placements on the…