Boards have a critical role to play when it comes to ESG

This post is the second in a series about the ESG landscape, strategy and communications. Find the first here, and follow along to learn more. In the current ESG landscape, much attention has been paid to the Environmental (E) and Social (S) pillars of ESG while Governance (G) is often neglected or forgotten. But what’s the context for this? For years, scientists have been talking about climate change and the toll modern living has had on the environment, leading to the prioritization of the E in today’s sustainability and ESG dialogues. In…

The Deadline: August 3 2022

Industry News Fortune Well Officially Launches Fortune officially debuted its wellness and lifestyle vertical for business leaders in partnership with CVS Health called Fortune Well. The vertical will be a multimedia type platform with infographics, videos, articles and more. It will be led by Jennifer Fields, who previously was the executive editor of wellness and lifestyle at POPSUGAR. https://bit.ly/3aIrNn2 Industry Drive Sells to U.K.-based Events Firms for $525 million Industry Dive, a business media company known for its industry-specific verticals, was acquired by Informa, a publicly traded events and publishing…

5 Digital-Savvy Tips for Creating an Integrated Communications Strategy

In today’s digital world, marketing and communications professionals need to stay on top of a growing number of evolving channels and platforms. What worked last quarter might not work this quarter, and what you did last year wouldn’t even be possible this year.  It may seem like a daunting task, but it also presents marketers with massive opportunities to better reach their customers and get ahead of the competition. Let’s review some of these best practices for taking a digital-first approach to create an integrated communications strategy. 1. Start with…

RF|Binder Digital Dive: July 2022

The Big Story Google vs U.S. Justice Department To fend off a potential antitrust lawsuit from the Department of Justice, Google has reportedly proposed to sell off their ad-tech business into a separate company under parent company Alphabet. This business shift could be valued at tens of billions of dollars. This proposal comes as a result of Google being under fire recently from US and EU regulators for their alleged abuse of power and anticompetition activity. The big tech company seems to have a target on its back from all…

The Deadline: July 13 2022

Industry News Former Sports News CEO & Top Media Exec Starts Climate Media Company Former Bleacher Report CEO, Dave Finocchio, and Anna Robertson, former Yahoo News and ABC executive, started The Cool Down, a climate news startup that will launch with original content on climate change created by journalists for its own website, Instagram and TikTok. In 2023, the company plans to sell eco-friendly goods through its e-commerce store. The company raised $5.7 million in a funding round led by Upfront Ventures. https://bit.ly/3Pn1OAk Reuters Launches Research Business Subscription Unit Reuters…

RF|Binder’s Response to Dobbs v. Jackson Decision

Below are excerpts from an internal memo from Amy Binder to the RF|Binder team regarding the recent Dobbs v. Jackson decision repealing Roe v. Wade Dear RF|Binder team, Given the recent Dobbs v. Jackson decision repealing Roe v. Wade, we wanted to reaffirm our firm’s position on this topic. As a women-owned and operated firm that is committed to female empowerment, we find it extremely distressing to see women’s rights and frankly human rights, so directly compromised. RF|Binder wholeheartedly and unequivocally supports a person’s right to make autonomous and personal…

The Deadline: June 29 2022

Industry News New CNN Chief Tries to Increase Viewership with Sponsored Show Segments To increase viewership after a highly polarized Trump-era, the new CNN Chief, Chris Licht, is looking to increase viewership through creating new show segments with ad sponsors, investing in CNN’s international channels, and is also considering a premium section of CNN’s website that would only be available to paying subscribers. https://bloom.bg/3OvDf3w Only Nine U.S. Newspapers Sell 100,000+ Copies a Day A report from the PressGazette shows U.S. newspaper circulation has fallen 12% in 2022 with only nine…

RF|Binder Digital Dive: June 2022

The Big Story Netflix and Roku to Possibly Join Forces In Q1 of this year, Netflix reported to lose subscribers for the first time in over a decade, causing its stock to plummet. As a result, Netflix has been toying with the idea of possibly ditching their completely ad-free subscription model that we all got to know and love over the years to introduce an ad-supported, lower tier option. Getting into the advertising game would provide Netflix with a much-needed new source of revenue. However, this would also require the…

The Deadline: June 15 2022

RF|Binder Media Intelligence Industry News Forbes Scraps Plan to Go Public Via SPAC Earlier this month, Forbes announced they were calling off the deal to go public. The deal would have taken the company public at a $630 million valuation through a merger with Magnum Opus Acquisition, a SPAC based in Hong Kong. The decision came after recent SPAC deals in media to live up to their promises to investors. Buzzfeed, which went public via SPAC in December, has seen shares go down 50%. https://nyti.ms/3977LBQ The Washington Post Goes Hollywood…

The Deadline: May 31 2022

RF|Binder Media Intelligence Industry News Fortune Moves into Wellness Coverage in New Deal with CVS Fortune launched a new vertical on its website called Fortune Well, aimed at helping mid-level managers balance their personal and professional lives. The new section includes news on COVID-19, as well as mental health and work-life balance advice. https://bit.ly/3GhzGuT NY Times Opinion Section Doubles in Size The New York Times Opinion staff is now over 150 people (double the amount since 2017) as the publishing giant states, the Opinion section and its new efforts in…