RF|Binder Clarity Index

The 2025 RF|Binder Clarity Index™ examines how effectively 100 major companies are deploying their brand narratives, connecting with their audiences, and aligning their messaging with their business strategy.

In an increasingly complex and fragmented communications landscape, it’s never been more critical for organizations to communicate with Clarity.

At RF|Binder, we’ve seen how clear, aligned, and strategic communications can directly influence reputation, audience engagement, and growth.

That’s why we developed our proprietary Clarity Lens Framework™, a data-driven approach that ensures every message is aligned with business strategy, deeply resonates with target audiences, and ultimately advances organizational objectives. We have seen first-hand the impact that this work can have for organizations.

The 2025 Clarity Index maps key elements of RF|Binder’s Clarity Lens Framework against some of the most successful brands in the world. We asked—and answered—key questions, such as:

  • How effectively are leading companies communicating with their stakeholders?
  • Are they truly advancing business objectives through communications?
  • Are they addressing the issues their target audiences care about most?
  • Are they articulating their value propositions in a manner that resonates on the channels that matter most?

The 2025 Clarity Index reveals where even top-performing companies fall short—and what they’re getting right.

 

RF|Binder 2025 Clarity Index TM Logo Mark.

 

Download the 2025 Clarity Index™ Report

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Highlights from the 2025 Clarity Index:

  • Clarity Mirrors Growth

    On average, the companies and sectors that earned higher 2025 Clarity Index scores also demonstrated stronger year-over-year revenue growth.

  • A Surprising Shortfall

    The companies in our sample earned only a “B-” on average in corporate communications clarity, showing there’s still room for improvement even among the world’s top businesses.

  • The Power of a Central Communications Strategy

    We found remarkable consistency in Clarity Index scores across different corporate communications channels. This finding suggests that each individual channel’s success – or failure – hinges on the company’s central communications strategy.

  • Engaging Target Audiences

    Although companies often excel at keeping communications simple, accessible, and aligned with business goals, many are not truly connecting with audiences through the right channels and messages.

  • Pharmaceutical & Healthcare Leadership

    Companies in this sector demonstrate some of the highest scores in corporate communications clarity. Given both the regulatory scrutiny that governs the sector and the inherently existential nature of healthcare, these companies need to convey trust and value in a manner that authentically resonates with patients and other stakeholders.