2021 Associate Program FAQ

We took the most frequently asked questions from Associate candidates, and sent them to our employees who have been in the Program in previous years. These are their answers in their own words What does a typical day look like for an Associate? Working as an associate is like working at a dynamic start-up — no day looks the same, but you’ll get a world of experience wearing different hats. From building relationships with key media contacts on your own, to thinking through social media strategy and being an integral…

Food Sourcing in America: New Consumer Food Sourcing Trends That Will Impact Communications in 2021

With the global pandemic upon us, the way that consumers procure food has shifted. According to The Hartman Group, 70% of consumers are concerned about grocery shopping, with many completely shifting their routines and purchase decisions as a result. Consumers are considering modes of procuring foods, methods of ordering, and fulfillment mechanisms that they may not have tried before. We recently partnered with The Hartman Group and SVP Shelley Balanko to host a webinar on new food sourcing trends, taking a deeper dive into the ways in which consumer food…

Normal Won’t be on the Menu: Communications to Drive Restaurant Sales in 2021

As we head into the next wave of COVID-19, it is clear that little is likely to be regular or routine for restaurants for a long while. Even with the recent promising announcements of two highly effective vaccines, and the possibility that 2021 may bring us to the other side of the COVID-19 crisis, restaurant chains will continue to face extreme volatility and significant headwinds. Their resilience and resolve will continue to be tested. How, and what, industry brands communicate will without doubt influence how customers spend their dollars. Restaurant…

The Evolution of the Sustainability Report: Key Trends to Consider For Your Next Report

The urgency of the climate crisis, combined with the state of social and political unrest in our society today, has heightened the sense of responsibility felt by corporations to drive action and change. We’re seeing an increase in bold, ambitious commitments, such as achieving net zero emissions, becoming a regenerative company and taking proactive action around social justice. According to a recent CEO Survey, conducted by Fortune in partnership with Deloitte, 96% of CEOs said DEI had become a strategic priority for them. Along with the commitment to act comes a…

Fires, Protests and Pandemics: Global Events Accelerate Embrace of ESG

About 50 years ago, in September 1970, Nobel prize-winning economist Milton Friedman took to the editorial pages of The New York Times to denounce the very notion of “social responsibility” as an appropriate consideration in corporate governance and management. He famously declared that the only social responsibility of a corporation is “to increase its profits.”  Friedman saw nothing wrong with corporate leaders supporting various social causes as individuals. But the concept of “corporate social responsibility” was more than just wrong-headed, Friedman argued, it was “hypocritical window-dressing” that “harms the foundation…

Bi-Annual Driven by Purpose Report 2019-2020

The following is a letter from CEO Amy Binder: Since its founding, RF|Binder, as a woman-owned company, has been committed to fostering positive social impact and sustainability, and building a team that prioritizes diversity, equity and inclusion. We are driven by our purpose to empower our clients and our people to have impact. Our impact is both internal, with our leadership, colleagues and teams, as well as external, helping our clients recognize and act on their opportunities for positive progress on society and the environment. We are deeply committed to…

Our Troubled Times: A Letter from RF|Binder’s CEO

The following is a letter from CEO Amy Binder: We at RF|Binder are all deeply disturbed by the injustices that have been suffered by people of color in America, which have been brought to the forefront once again because of the tragic death of George Floyd. These injustices have existed for centuries and it is hard to believe how little progress has been made over the past sixty years since the Civil Rights movement first started.  As a result of this unjustifiable lack of progress, issues of racism and discrimination…

RF|Binder Media Intelligence: Monday, May 11

Forbes Wealth Reporter LeavesCarter Coudriet, a wealth reporter at Forbes, will be leaving the organization for the Department of Justice’s antitrust division where he will be working as a paralegal specialist.  BuzzFeed’s New Editor in ChiefBuzzFeed News named a new editor in chief: Mark Schoofs, a Pulitzer Prize-winning journalist who is an alumnus of the site, having created its investigations unit in 2014. Separately, the company announced that it will furlough 68 staffers without pay starting this week through mid-August.   Executive Changes at NBCThe chairman of NBC News, Andrew Lack, will depart…

RF|Binder Media Intelligence: Monday, April 27

Bloomberg Environment Adds Reporter Bloomberg Environment has hired Kellie Lunney as a senior reporter. Lunney covers Congress and public lands for Greenwire and E&E News. She will start at Bloomberg Environment on May 11. New Hire at Vogue Business Sarah Shannon has been hired as editorial director of Vogue Business. She will start on May 18. Vogue Business launched in January 2019, as Condé Nast’s first business media title covering the fashion, beauty and luxury industries. Shannon will oversee editorial teams based in London, as well as journalists around the…

Climate Opportunities in the Midst of a Pandemic

April is Earth month! As we’ve gotten closer and closer to this week’s 50th anniversary celebration, we’ve been asking ourselves some key questions. Is it okay to celebrate Earth Day in the middle of a pandemic? Are we allowed to put our panic on pause for a moment to, literally, smell the roses? It may feel counterintuitive to express appreciation for the natural beauty that surrounds us, or for companies to seek recognition for their environmental progress. It also feels odd to reprimand organizations that aren’t doing enough for the…