Why Communications Pros Need to Better Understand the Media Landscape’s Evolution Over the Last Decade

For RF|Binder’s latest Hour to Empower, we had the privilege to hear from Sibel Lowin, Head of Go-to-Market & Strategy of the Digital Growth Program at Google. We learned about evolving business models in news organizations, the implications for local and national media publications, and the overall role that strategy functions play within news organizations. Newsrooms understaffed, reporters overworked, what’s new? Two thousand news organizations have shut down in the US over the last 15 years. Of those remaining, many newsrooms are understaffed and journalists are overworked. And according to…

Communications: A Voice for Change to Combat the Rise of Anti-Asian Hate

Since the tragic Atlanta shooting last March, coverage of AAPI hate has waned considerably, yet hate crimes persist. According to a report from Stop AAPI Hate, 6,273 hate crimes were reported in 2021. Verbal harassment remains the primary kind of hate crime, making up 63% of total incidents reported. Following that, physical assault makes up the second largest category comprising 16.1% of incidents. The majority of incidents targeted women across all categories. Additionally, research published by the CSUB Center for the Study of Hate and Extremism found that anti-Asian hate…

RF|Binder Digital Dive: April 2022

The Big Story Elon Musk: SpaceX, Tesla and Now Twitter? Elon Musk recently announced his $43 billion offer to buy out Twitter in hopes to release its potential to be “the platform for free speech around the globe.” Musk shapes this as less of a move for his own financial benefit, but as a fight for free speech stating that “creating a public platform that is maximally trusted and broadly inclusive is extremely supportive to the future of civilization.”  Like many other social platforms, Twitter has struggled in recent years…

The Deadline: April 19 2022

RF|Binder Media Intelligence Industry News Discovery and Warner Media Close Merger Deal Media conglomerates Discovery and Warner media closed their merger deal April 8th. The two companies will combine television, movie and news operations that draw revenue of nearly $50 billion, forming one of the biggest media companies in the country. The new company will be called Warner Bros and will be led by David Zaslav, Discovery’s current CEO. https://tcrn.ch/3jDQ0fg The Decline of Newspaper Print In an ongoing trend, newspaper’s largest publisher chain, Gannett, is scaling back on print and…

The media has become increasingly skeptical of ESG, and that’s a good thing

ESG has never been more popular as an investment strategy or more embraced by boardrooms and corporate management. It’s also never been met with such skepticism in today’s media. There may be a connection. If you review the headlines of the last year or so, it’s difficult to overlook these opposing trends. On one hand, ESG investment products had another record year in 2021, with $649 billion of net flows into funds worldwide. ESG funds now account for 10% of global fund assets under management.   When it comes to…

Is all bias bad? Understanding bias in the news media as PR professionals

In honor of International Women’s Day and Women’s History Month, RF|Binder hosted a virtual “Hour to Empower” session on Bias in the Media with Mitra Kalita, former journalist, media executive, prolific commentator, and author. Mitra comes from the integrated world of news media – having worked on both the editorial and business side – including holding leadership positions at CNN, Quartz, and the Wall Street Journal, to name a few. She publishes her own series of newsletters (Epicenter, The Escape Home, The Unmuted) and is the cofounder of URL Media, a network of Black and…

Five Ways the Wine Industry Can Reach Millennials

The Millennial generation was touted as the beacon of hope for the wine industry for the past decade, particularly as the equally large, wine consuming Boomer generation begins to retire and their purchasing power starts to wane. Now in their mid-twenties to early forties, Millennials have not only not lived up to the industry’s expectations, but they’ve become somewhat of an enigma: despite efforts to engage this group for years, Millennials drink less wine than previous generations and they’re far more alcohol agnostic, leading to a potential 20% decrease in…

A Moment of Reflection This International Women’s Day

In the 20 years since I founded RF|Binder, it’s been incredibly gratifying to see the increase of women-owned and led businesses. Over this time period, the number of women entrepreneurs has risen by 114%. It is incredible to see that today 42% of all U.S. businesses are women-owned, which is an astounding rise when compared to just 4.6% 50 years ago, in 1972.  I grew up as part of a generation that fought to ensure that everyone understood that girls and boys were no different from one another and, as a result,…

2022 Associate Program FAQ

We took the most frequently asked questions from Associate candidates, and sent them to our employees who have been in the Program in previous years. These are their answers in their own words. What does a typical day look like for an Associate? Working as an associate is like working at a dynamic start-up — no day looks the same, but you’ll get a world of experience wearing different hats. From building relationships with key media contacts on your own, to thinking through social media strategy and being an integral…

RF|Binder Digital Dive: February 2022

The Big Story A Not So Friendly NUDGE Against Social Media Giants In early February, a new bipartisan bill was introduced in Congress that would allow the Federal Trade Commission (FTC) to regulate how social media companies approach the increasing issue around harmful content and social media addiction. This NUDGE (Nudging Users to Drive Good Experiences on Social Media) Act, created by Sen. Amy Klobuchar and Sen. Cynthia Lummis, ultimately aims to increase transparency and to improve the user experience on social media. Klobuchar and Lummis are teaming with federal…