Digital Dive: August 2022

The Big Story Apple to Potentially Expand Advertising Capabilities Earlier this month, Apple released a job listing for a senior manager for a Demand Side Platform. This has led many to believe that Apple will be expanding its current first-party advertising offerings with the addition of a demand-side platform. Apple has notoriously been known for objecting to advertising-centric business practices like that of Facebook due to their strong stance on data privacy. However, they have been showing signs of slowly building out their advertising capabilities with new ad placements on the…

The Deadline: August 24 2022

Industry News Axios Sells to Cox Enterprises for $525 Million Axios sold to media giant Cox Enterprises for $525 million. The new deal will place a substantial focus on local markets, as Axios has begun to increase its focus on local news with regional-specific reporters and newsletters. https://bit.ly/3pqjaRM CNN Cancels “Reliable Sources” Show CNN canceled its Sunday Morning Show, “Reliable Sources.” The last episode aired on August 21st. The show’s host, Brian Stelter will leave the network as well. In his final monologue, Stelter said, ““It is not partisan to…

Boards have a critical role to play when it comes to ESG

This post is the second in a series about the ESG landscape, strategy and communications. Find the first here, and follow along to learn more. In the current ESG landscape, much attention has been paid to the Environmental (E) and Social (S) pillars of ESG while Governance (G) is often neglected or forgotten. But what’s the context for this? For years, scientists have been talking about climate change and the toll modern living has had on the environment, leading to the prioritization of the E in today’s sustainability and ESG dialogues. In…

Personal Reflections on the Dobbs v. Jackson Ruling

On Friday, June 24, 2022, many people like myself woke up to a country in distress, and with disbelief, scanned the headline donned on every top news site – “Supreme Court overturns Roe v. Wade.”  When I first read the stories, the full weight and impact of this decision didn’t hit me. However, as the day went on, I began to reflect on what this meant for me, my sister, my friends, my colleagues, and so many other women in the United States. As a woman, and a minority woman at…

The Deadline: August 3 2022

Industry News Fortune Well Officially Launches Fortune officially debuted its wellness and lifestyle vertical for business leaders in partnership with CVS Health called Fortune Well. The vertical will be a multimedia type platform with infographics, videos, articles and more. It will be led by Jennifer Fields, who previously was the executive editor of wellness and lifestyle at POPSUGAR. https://bit.ly/3aIrNn2 Industry Drive Sells to U.K.-based Events Firms for $525 million Industry Dive, a business media company known for its industry-specific verticals, was acquired by Informa, a publicly traded events and publishing…

5 Digital-Savvy Tips for Creating an Integrated Communications Strategy

In today’s digital world, marketing and communications professionals need to stay on top of a growing number of evolving channels and platforms. What worked last quarter might not work this quarter, and what you did last year wouldn’t even be possible this year.  It may seem like a daunting task, but it also presents marketers with massive opportunities to better reach their customers and get ahead of the competition. Let’s review some of these best practices for taking a digital-first approach to create an integrated communications strategy. 1. Start with…

Digital Dive: July 2022

The Big Story Google vs U.S. Justice Department To fend off a potential antitrust lawsuit from the Department of Justice, Google has reportedly proposed to sell off their ad-tech business into a separate company under parent company Alphabet. This business shift could be valued at tens of billions of dollars. This proposal comes as a result of Google being under fire recently from US and EU regulators for their alleged abuse of power and anticompetition activity. The big tech company seems to have a target on its back from all…

The Deadline: July 13 2022

Industry News Former Sports News CEO & Top Media Exec Starts Climate Media Company Former Bleacher Report CEO, Dave Finocchio, and Anna Robertson, former Yahoo News and ABC executive, started The Cool Down, a climate news startup that will launch with original content on climate change created by journalists for its own website, Instagram and TikTok. In 2023, the company plans to sell eco-friendly goods through its e-commerce store. The company raised $5.7 million in a funding round led by Upfront Ventures. https://bit.ly/3Pn1OAk Reuters Launches Research Business Subscription Unit Reuters…

RF|Binder’s Response to Dobbs v. Jackson Decision

Below are excerpts from an internal memo from Amy Binder to the RF|Binder team regarding the recent Dobbs v. Jackson decision repealing Roe v. Wade Dear RF|Binder team, Given the recent Dobbs v. Jackson decision repealing Roe v. Wade, we wanted to reaffirm our firm’s position on this topic. As a women-owned and operated firm that is committed to female empowerment, we find it extremely distressing to see women’s rights and frankly human rights, so directly compromised. RF|Binder wholeheartedly and unequivocally supports a person’s right to make autonomous and personal…

The Deadline: June 29 2022

Industry News New CNN Chief Tries to Increase Viewership with Sponsored Show Segments To increase viewership after a highly polarized Trump-era, the new CNN Chief, Chris Licht, is looking to increase viewership through creating new show segments with ad sponsors, investing in CNN’s international channels, and is also considering a premium section of CNN’s website that would only be available to paying subscribers. https://bloom.bg/3OvDf3w Only Nine U.S. Newspapers Sell 100,000+ Copies a Day A report from the PressGazette shows U.S. newspaper circulation has fallen 12% in 2022 with only nine…