The Big Story Supreme Court vs Social Media Giants The Supreme Court is currently hearing arguments that could shape the future of the internet. Gonzalez v. Google and Twitter v. Taamneh are the two cases on the docket that could result in a landmark reinterpretation of Section 230 of the Communications Decency Act, which has protected tech platforms against their users posts and content. The decision, which is expected to be delivered this summer, could have an impact on both tech giants and their advertisers. In 2015, an American student,…
The Deadline: February 16 2023
Industry News Showtime Becomes the Latest Media Conglomerate to be Hit With Layoffs Showtime, a premium cable network, recently announced a leadership restructuring and a round of layoffs due to the recent merger with Paramount+. As part of the streaming-focused restructuring, the company laid off 120 employees, accounting for roughly 25% of Showtime’s workforce. The refocus caused the departure of several top executives as the Pay TV channels were consolidated with MTV Entertainment Studios. Gary Levine and Jana Winograde, co-presidents of Showtime, are also departing their positions, with Levine changing…
Resources to Support Those Affected by the Devastating Earthquake in Turkey and Syria
Below are excerpts from an internal memo from Amy Binder to the RF|Binder team regarding the recent earthquake that devastated parts of Turkey and Syria Dear RF|Binder team, As I’m sure you know, earlier this week there was an earthquake of incredible magnitude with very powerful aftershocks that devastated parts of Turkey and Syria, leading to unbelievable human tragedy. This is the largest earthquake to have hit the region in 100 years and is impacting millions of people. Death tolls have already surpassed 20,000 and the World Health Organization earlier this…
The Deadline: February 2 2023
Industry News Jeff Bezos’s Owned Washington Post Plans Layoffs, Top Executives Impacted The Washington Post has been dealing with decreased ad income and delayed online subscription growth, causing its owner, Jeff Bezos, to announce changes. The publication announced they were expecting layoffs early this new year, but only a single-digit proportion of the workforce would be impacted. However, the Post has lost several key executives in recent months, including its CIO, CCO, and CPO. Several of its best journalists have also moved on to work for other rival publications, causing…
Digital Dive: January 2023
The Big Story Microsoft’s Multibillion Dollar Investment in OpenAI Microsoft has recently announced its “multiyear, multibillion-dollar” investment in OpenAI, the artificial intelligence lab behind the online chatbot ChatGPT. It’s been reported that Microsoft would invest $10 billion into the company to continue their efforts of advancing generative artificial intelligence technologies. This is not a new partnership as Microsoft’s CEO, Satya Nadella, decided to take a gamble on the AI company years ago. The gamble is certainly looking good as it’s said that these technologies can remake everything from online search…
2023 Associate Program FAQ
We took the most frequently asked questions from Associate candidates, and sent them to our employees who have been in the Program in previous years. These are their answers in their own words. What does a typical day look like for an Associate? Working as an associate is like working at a dynamic start-up — no day looks the same, but you’ll get a world of experience wearing different hats. From building relationships with key media contacts on your own, to thinking through social media strategy and being an integral…
The Deadline: January 19 2023
Industry News Republicans Are Breaking Out of the FOX News Bubble In an opinion piece, Bloomberg reporter Joshua Green discusses how some GOP House members are looking at mainstream media in a new light. In a recent CBS poll, 48% of Republican voters say they want the new Republican House majority to “prioritize working with Biden and Democrats.” Green argues that while passing bipartisan legislation may be a stretch, showing up on CNN or MSNBC at least gives the appearance of reaching across the aisle. http://bit.ly/3krOVe3 CNN Revamps Lineup Under…
Introducing Our 2021-2022 Impact Report
Since our founding over 20 years ago, RF|Binder, a woman-owned and managed company, has been committed to social impact and sustainability, and building an organization that prioritizes diversity, equity, and inclusion. We are proud to have built a team that is driven by our purpose to empower our clients and ourselves to have impact, both internally, with every member of our team, and externally, by helping our clients recognize their opportunities for positive impact on society and the environment. We know how important it is to lead by example. This…
3 Digital Marketing Trends to Look Out for in 2023
As we start 2023, it’s important for digital marketers to get ahead of the newest trends and technologies that will be shaping the industry in the new year. From the ever-evolving artificial intelligence and its continued impact on digital marketing to the need for more human-crafted unique content, there is no shortage of ideas and tactics for marketers to take by the horns in 2023. Let’s dive in and see what the future holds. Artificial Intelligence is the Powerhouse of the Digital Marketing Cell Although not exactly new, Artificial Intelligence…
Digital Dive: December 2022
The Big Story Netflix rolled out its ad-supported tier in early November. It’s safe to say it’s off to a slow start, which doesn’t come too much as a surprise considering how fast it came into market with so many gray areas around advertising capabilities. It’s recently been reported that Netflix has fallen short of viewership guarantees made to advertisers. Viewership cases seem to vary by advertiser, but some have disclosed to only deliver around 80% of the expected audience. This seems to mostly be happening for advertisers with shorter…