New Report Highlights the Correlation Between Communication Clarity and Business Growth

Access the RF|Binder Clarity Index

NEW YORK, February 25, 2025 – RF|Binder, a leading strategic communications and consulting firm, today announced the launch of the 2025 Clarity Index™, a comprehensive report that maps key elements of the company’s proprietary Clarity Lens Framework™ across 100 of the world’s largest and most recognized corporations. The Index represents the culmination of more than two years of rigorous research and data gathering, examining the alignment between business objectives and communication strategy at some of the world’s most influential companies.

The 2025 Clarity Index is the first public release of this critical research, which reveals essential insights into how organizations communicate across owned and controlled channels, drawing conclusions from publicly available data. RF|Binder conducted this evaluation with the intention of providing actionable, data-driven strategies to help companies improve their communication clarity and overall business growth.

“The findings from the 2025 Clarity Index are a testament to the power of clear, strategic communication,” said Amy Binder, CEO of RF|Binder. “Our research confirms that communication is not just about ensuring you have the “right” messages – it’s about resonating with audiences and aligning messaging with business goals. At RF|Binder, we recognize the profound impact that a strategically crafted communications approach can have on strengthening corporate reputation, advancing business growth, and establishing effective relationships with key stakeholders.”

The Clarity Index evaluates companies based on key dimensions of the Clarity Lens Framework, including:

• Clarity of Language: Intentional simplicity and consistency across all communications; completeness and accessibility of information
• Clarity of Connection: Communication that speaks specifically to audiences’ needs and expectations, via the channels that matter to them
• Clarity of Impact: Alignment between communications and business strategy

Key findings from the 2025 Clarity Index include:

• Clarity Mirrors Growth: On average, the companies and sectors that earned higher 2025 Clarity Index scores also demonstrated stronger year-over-year revenue growth.
• A Surprising Shortfall: The companies in our sample earned only a “B-” on average in corporate communications clarity, showing there’s still room for improvement even among the world’s top businesses.
• The Power of a Central Communications Strategy: We found remarkable consistency in Clarity Index scores across different corporate communications channels. This finding suggests that each individual channel’s success – or failure – hinges on the company’s central communications strategy.
• Engaging Target Audiences: Although companies often excel at keeping communications simple, accessible, and aligned with business goals, many are not truly connecting with audiences through the right channels and messages.
• Pharmaceutical & Healthcare Leadership: Companies in this sector demonstrate some of the highest scores in corporate communications clarity. Given both the regulatory scrutiny that governs the sector and the inherently existential nature of healthcare, these companies need to convey trust and value in a manner that authentically resonates with patients and other stakeholders.

RF|Binder’s Clarity Index serves as both a benchmarking tool and a strategic resource for businesses looking to enhance their communication effectiveness. By leveraging these insights, companies can build stronger, more transparent relationships with customers, investors, employees, and other key stakeholders.

For more information on the 2025 Clarity Index or to access the full report, please click here.

About RF|Binder

RF|Binder is a fully integrated communications and consulting firm dedicated to building reputations and driving business growth. Powered by the firm’s proprietary Clarity Lens Framework™, RF|Binder identifies the critical elements that shape each client’s success, delivering strategic corporate and marketing communications solutions. The firms’ tailored campaigns enhance brand awareness, strengthen stakeholder connections, and foster trust and engagement, ensuring measurable impact, and sustained growth.

With deep expertise across consumer, corporate, education, energy, financial services, healthcare, and life sciences industries, the RF|Binder team delivers strategic communications counsel, purposeful storytelling, and integrated marketing solutions—unbound by method, medium, or channel. RF|Binder is an independent, certified Woman-Owned Business headquartered in New York City with team members across the US and a global presence through PROI worldwide partners. RF|Binder’s work across diverse industries consistently earns industry recognition, with the firm achieving awards year after year on the Observer Power List, PRNEWS’ Agency Elite Top 120, PR Daily’s Top Agencies Awards, and Crain’s New York’s Best Places to Work lists.

For more information, visit www.rfbinder.com.