News & Insights

Adfactors PR to Host PROI Worldwide Global Summit in Delhi

By RF|Binder

Logo for the New World Spirit PROI Global Summit.

Over 100 PR agency owners from 45 countries will be attending the Summit

Chicago/Mumbai: Adfactors PR, the leading public relations firm in India, is set to host
communications agency entrepreneurs from around the world at the PROI Worldwide Global
Summit in New Delhi during March 13-16. PROI Worldwide is the largest global consortium
of independent communications agencies with 85 partners in more than 60 countries.

Adfactors PR Co-Founder and Managing Director Madan Bahal said, “It is an absolute
honour and pleasure to host the PROI Worldwide Global Summit. I look forward to
welcoming all the delegates. I particularly like this year’s theme – New World Spirit, and am
very keen to follow the discussions on India’s expanding role in the new world order from the
point of view of communications. I am equally interested to learn from speakers about how
they plan to incorporate AI and ChatGPT in public relations activities.”

Global Chair of PROI Worldwide Jeff Lambert said, “We chose India for our 2023 Global
Summit based on its growth as a country, and its expanding presence in the world order.
Another big reason for choosing India is because our partner Adfactors PR calls India home.
Adfactors PR is not only India’s leading communications and strategy consultancy but also a
major contributor to the PROI Partnership.”

Mr. Lambert, who is the Chair of US-based Lambert Global, added, “This is a dynamic
period for the communications industry with both huge opportunities and risks on the
horizon. Our time together in India will allow us as owners of the leading agencies to plot our
best path forward.”

The 2023 Global Summit theme of New World Spirit reflects a consistent direction for India
and the communications industry. The four-day Summit will feature a series of presentations
and panel discussions on different topics such as data analytics, artificial intelligence, ESG,
leadership at independent agencies, and growth strategies. There will also be case studies
presented on successful campaigns from around the world.

About Adfactors Public Relations
Adfactors PR, founded in 1997, is India’s largest Public Relations firm. A multi-specialist, full-
service firm, we serve over 550 retained clients across 25 industries. The clients include
some of the largest corporations, conglomerates and financial institutions, as well as a host
of bright, young start-ups and unicorns and NGOs. The firm has a track-record of
successfully delivering on complex and challenging PR briefs – often characterised by high
stakes, urgency and a sense of uncertainty about the potential outcomes. In October 2020,
PRovoke Media named Adfactors PR as one of the seven Global Agencies of the Decade.
Adfactors PR is a member of PROI Worldwide, the largest global partnership of independent
public relations firms.

About PROI Worldwide
PROI Worldwide harnesses the collective power of the world’s most ambitious
entrepreneurial communications firms. By sharing global insights and best practices, PROI
agencies remain best in market trendsetters, supporting the drive to deliver the most
impactful communications campaigns for their clients. In 2021, PROI encompassed 83
partners with 7,500 employees in more than 165 cities and 60 countries. With combined
revenue of more than US$1.075 billion, PROI ranked 5 th among consolidated
communications groups, and was the only one that is based on a unique partnership of
independent business people.Thousands of clients, including dozens of Fortune 500
companies, trust PROI partners in one or more countries and regions around the world.

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