CEO & Chairman
Amy Binder is the founder and CEO of New York City-based RF|Binder Partners Inc., an integrated communications firm, with branches in Boston, Los Angeles and San Francisco.
Amy started her communications career in 1983 at the storied public relations firm of Ruder Finn, founded by her father David Finn, where she rose to become President of Ruder Finn Americas. She founded her own communications firm, RF|Binder in 2001, first as an independently run agency under the Ruder Finn Group umbrella, and then as part of a 2014 restructuring, as a separate woman-owned integrated communications agency.
RF|Binder focuses on working with major global corporations and brands on corporate reputation and brand assignments as well as with entrepreneurs and start-ups. She has embraced the use of advanced analytical tools for measuring the success of social media programs and monitoring in real time client related news and events. Over the past several years she has increased the agency’s commitment to corporate social responsibility for its clients and itself. In addition to overseeing the business direction and growth of the agency, Amy is focused on ensuring that every client receives consistent, high-quality service, has continual access to the agency’s best creative and strategic thinking, as well as ensuring that the agency is offering the most innovative use of newly emerging communications channels.
Amy’s work has been characterized by creating integrated communications programs that work across communications channels from traditional to digital. She has focused on managing the issues and challenges that emerge when the interests of the public, private sector and government converge.
Under Amy’s leadership, RF|Binder has won close to 200 industry awards since the company’ founding, including Creative Agency of the Year from Holmes Report, Best Places to Work in NYC from Crains, and from PRWeek as a finalist for Best Mid-Sized Agency.
Clients have included such diverse organizations as Ameriprise, Bank of America, Booz Allen Hamilton, Cargill, Chubb, Citibank, Dunkin’ Brands, McGraw Hill Education, Rockefeller Foundation, edX, Robert Wood Johnson Foundation, Schwab and PaxWorld. Amy is a board member of The Institute for Public Relations and the Media Advisory Council for Brown University. She is a member of Columbia Business School's Family Business Program Advisory Board and has been a guest lecturer in its Family Business MBA program. She has been a recent speaker at National Association of Corporate Directors events for public company directors focused on the relationship between Environmental, Social and Corporate Governance (ESG) issues and corporate strategy.
Amy received her A.B. with Honors from Brown University and her M.B.A. from the Columbia Business School.
Co-Founder and Senior Executive Managing Director
Atalanta Rafferty oversees strategic corporate communications programs, working extensively in the food and consumer lifestyle industries. She brings 20 years of experience working on corporate and consumer communications issues for category & market leaders, emerging companies, as well as family and founder businesses.
For the last ten years, Atalanta has worked with clients across sectors including food and food biotech, lifestyle and wellness, CPGs, wine, spirits and beverages managing integrated consumer marketing programs. Atalanta is an expert in navigating disruption having dealt with issues of sustainability, food safety, nutrition, product labeling on the one hand and retail promotions, large scale consumer events and the advent of food bloggers and social media on the other. Over the years, Atalanta has developed and executed strategic partnerships with not-for profit organizations, influences, celebrities, and organizations to support her clients’ business goals. Through these experiences Atalanta has honed an expertise in helping to launch new products & categories as well as supporting geographic expansions and brand transformations.
Atalanta also has a background in journalism and crisis communications. She received a B.A. with honors from Brown University. She is bilingual in French and English and has a basic knowledge of German.
Executive Managing Director, Head of Boston Office
Josh is an Executive Managing Director at RF|Binder. With a background in both public relations and social media, he has worked closely with both established consumer brands and innovative start-ups to develop creative communications programs, media and influencer strategies, community initiatives, and compelling content to engage organizations key stakeholders and significantly increase awareness and coverage. At RF|Binder, he has created and managed national and regional marketing communications campaigns for prominent retail brands, including Dunkin', Zipcar, Planet Fitness, b.Good Restaurants, Microsoft, Krispy Kreme, LAMPS PLUS, Kayem Foods, and more. Josh holds a B.A. in Journalism from the University of Massachusetts at Amherst. He is a former president and current member of the leadership team of the Boston Chapter of the Public Relations Society of America, and has served on the board of directors for World Ocean School, a nonprofit helping underserved kids through educational programs aboard the historic Tall Ship Roseway.
In his 20 years of work with top PR agencies throughout the country, Josh has created and managed national and regional marketing communications campaigns for some of the world’s most respected brands, including Dunkin’ Donuts, Planet Fitness, Zipcar, Fidelity, Microsoft, Krispy Kreme, Kayem Foods and America’s Forest & Paper Association.
Josh holds a B.A. in Journalism from the University of Massachusetts at Amherst. He recently served as president of the Boston Chapter of the Public Relations Society of America, for which he remains a board member. He also serves on the board of directors for World Ocean School, a nonprofit helping underserved kids through educational programs aboard the historic ship Roseway.
Chief Creative Officer
David Weinstock brings more than 20 years of experience in advertising, design, marketing, digital, PR, experiential and content creation to his position as Chief Creative Officer at RF|Binder.
Prior to joining RF|Binder, he was the Executive Creative Director for MSLGROUP NY, where he founded the creative department and oversaw creative across all channels on the agency’s lead accounts. His clients included P&G brands such as Crest, Oral B, Nyquil, Febreze, Bounty, and Charmin. In 2014, David’s campaign for March of Dimes won PRWeek’s Nonprofit Campaign of the Year, Publicity Club of New England’s Silver Bell Award, In2 SABRE’s In2 Advertising Award, and Pro Awards’ Platinum Award.
Prior to the MSLGROUP, David served as VP, Creative Director at MKTG Inc. in New York, Creative Director of On-Air Marketing at The Oprah Winfrey Network, SVP, Director of Design at MRM/McCann Worldwide, and SVP, Director of Design at Campbell Mithun Minneapolis. He has received recognition from the American Institute of Graphic Arts, Ad Week, Creativity Magazine, SHOOT Magazine, Graphic Design USA, Print Magazine, Ad Age, and the Broadcast Designers Association.
As an award-winning commercial director, David created and directed broadcast, online, and in-cinema campaigns for clients including Sony, Nokia, Nike, MTV, Oppenheimer Funds, US Bank, Bayer, and TGI Fridays, to name a few. He received a Clio for a campaign he directed for Trojan Condoms. His directorial work has been highlighted in Adweek’s “Ad of The Day,” Brand Freak, and Boards Magazine.
David is a graduate of Pratt Institute in New York with a degree in Communications Design.
Chief Financial Officer, Board Member
As Chief Financial Officer and Treasurer, Jason is responsible for managing RF|Binder’s global financial operations. Jason oversees financial strategy and planning, budgeting, auditing, treasury, legal functions and financial systems, as well as contributes to business planning. Jason oversees human resources, company insurance, contracts and agreements, corporate level negotiations including real estate and major supplier and clients contracts.
Prior to joining RF|Binder, Jason held positions with Cross Media Marketing, a publicly traded online & traditional direct marketing company, first performing due diligence on potential acquisitions and later responsible for the financial operations of the Print Division as Controller. At Grant Thornton, he served clients seeking to acquire other companies with Due Diligence and M&A services, and at Deloitte & Touche, he served financial, consumer, and telecom clients in an audit advisory role.
He holds an M.B.A. from Fordham Business School with a dual concentration in Finance and Media & Communications and received his B.S. in Accounting from St. John’s University and is a Certified Public Accountant. He is a member of the New York Society of CPA’s and he serves as a Director on the Fordham Business School Alumni Association.
Executive Managing Director
Bill works with business leaders on communications strategies that help companies strengthen their competitive position, drive growth and protect the reputation of their brands. A former editor, journalist and senior communications executive at leading financial institutions, he has worked with investment banks, asset managers, hedge funds, private equity firms, financial technology firms, exchanges and trading platforms, and energy companies.
In 2011, he founded Bryant Park Financial Communications, winner of the PR Week’s 2015 Award for Best IR/Financial Communications Program. Bryant Park’s clients include a leading global investment, the largest electronic trading platform for corporate bonds, and the largest independent registered investment advisor in the United States.
Previously, Bill was a Senior Partner at Gavin Anderson, a global communications consultancy. He joined Gavin Anderson from Edelman, where he headed the account team that won the Public Relations Society of America’s Silver Anvil Award for investor relations counsel to a Midwest utility undergoing restructuring.
His corporate background includes serving as Managing Director of Corporate Communications at Bankers Trust and Corporate Affairs Executive for Bank of America’s Asset Management Group, with responsibility for the bank’s mutual fund, private bank, brokerage and alternative investments businesses.
A graduate of the School of Journalism at the University of North Carolina at Chapel Hill, Bill worked five years in Paris as Financial Editor of the International Herald Tribune and was previously an editor on the national news desk of The Wall Street Journal in New York. He has been a contributor to The New York Times, Directors & Boards, Global Finance magazine and TABB Forum, a website on financial markets and technology.
Wine Industry Counselor
Bruce Schneider provides strategic counsel to RF|Binder and its clients in the wine industry. As a third-generation wine industry professional with a background in grape growing, wine making, public relations, and new product development he brings a valuable perspective to regional wine promotion organizations and the wine producers they represent.
Over his 20-year career, Schneider has been a political campaign field coordinator, founder and chief executive of his own agency, the founder, winemaker and managing director of Schneider Vineyards, a 22-acre cabernet franc focused vineyard on the North Fork of Long Island, director of marketing for the Clicquot, Inc. division of LVMH USA, a wine importer, and co-founder of Gotham Project, a pioneer of wine-on-tap. He has counseled clients from every major wine producing country in the world.
Bruce has a M.B.A. from Columbia University and a B.A. in History from Washington University; he was the second investment recipient of The Eugene Lang Entrepreneurship Fund at Columbia University School of Business.
Senior Managing Director, Head of Education
Will Maroni is a Senior Managing Director at RF|Binder, and the leader of the firm’s Education practice. He works across a variety of corporate and institutional education accounts, focusing primarily on strategy development, editorial content creation and media relations.
In his time at RF|Binder, Will has designed research-based strategic messaging programs for clients across a variety of industries, and he has directly supported several major brand transformations within the education space. He has strong relationships with reporters at a variety of national, technology and industry-trade outlets, and he has ghost-written and placed executive editorials in such outlets as The Financial Times, The Huffington Post, U.S. News & World Report, EdSurge, Wired, The National Journal and InformationWeek, among others. In addition to media relations, his experience in corporate communications also extends to both international and internal communications.
Beyond his traditional communications experience, Will has long worked closely with both RF|Binder’s research team and its digital media team. On the research side, he has conducted and overseen extensive, in-depth analyses both of media coverage and of industrial trends within a variety of sectors. In terms of digital media, he has developed and executed award-winning online and social media strategies for a variety of corporate clients.
As Vice Chairman, Steve primarily works in the areas of strategic planning, agency expansion, new business development, client retention and legal affairs.
Steve has been a long time counselor to the Agency. He served as our outside corporate counsel from our inception in 2001 until 2014. In 2014, Steve joined RF Binder’s Board of Directors and in Fall 2016, Steve came on board full time as Executive Managing Director.
Prior to joining RF Binder, Steve spent two plus years helping to run a hedge fund, which included work in the regulatory, compliance and marketing areas of the firm. As an attorney, Steve has extensive experience in domestic and international business transactions, with a focus in the financial services area. He has served as counsel to major banks and other financial institutions.
As a law partner he chaired the Business and Technology Group for the New York office of the national law firm, Cooley LLP, and prior to that he chaired the Corporate Department and Banking and Other Financial Institutions group in the predecessor law firm, Kronish Lieb. He also helped form and lead for a number of years, Interlaw Ltd, an association of independent law firms worldwide, with 55 member firms and 110 offices during his tenure.
During his legal career, Steve, at various times, was the head of his firm’s and Interlaw’s marketing and public relations functions. Steve has been listed many times by Euromoney/Law Media Group in its “Guide to the World’s Leading Banking Lawyers.” He has a B.S. in Engineering from Cornell University, an M.B.A. from Cornell’s Johnson Graduate School of Management and a J.D. from the Cornell Law School, where he was an Editor of its Law Review.
Executive Managing Director, Head of Impact, Head of San Francisco Office
Annie is a brand and communications strategist committed to creating purpose-led change and social impact through business. She leads RF|Binder’s Social Impact and Sustainability practice, which focuses on helping brands find their unique position on the issues transforming society today.
Through a combination of ongoing insight collection, knowledge discovery, and social storytelling, Annie and her team are devoted aligning Purpose, Sustainability and ESG strategies to help tomorrow’s brands create value and engage their primary stakeholders.
Prior to joining RF|Binder, she was the Founder and CEO of the award-winning Siren Agency, which she launched in January 2015, after three years as CEO of Saatchi & Saatchi S.
Prior to Saatchi & Saatchi S, Annie spent nine years as President of Cohn & Wolfe, San Francisco, where she launched and led the global sustainability practice.
She was honored as CSR Professional of the Year in 2016 by PR News.
Senior Managing Director, Head of Media
Karina Frayter brings over a decade of experience in business journalism and television news production. Prior to joining RF|Binder, Frayter was a field producer at CNBC Business News, where she covered a broad range of topics including stock market, IPOs, economy, banking, financial technology and payments. Frayter has extensive experience producing breaking news, investigative reports and in-depth interviews with corporate executives. She produced CNBC’s long-running series “Where the Jobs Are,” and her digital documentary "The Bitcoin Uprising" was awarded an Honorable Mention by Cablefax Program Awards.
Prior to joining CNBC in 2010, Frayter was an assignment editor at CNN in New York, where she helped shape the network’s coverage of business and economic news during the height of the financial crisis. In addition, she served as a producer for the network’s leading business correspondent.
At the start of her journalism career, Frayter worked at CNN-International in London and Atlanta, as well as at News 12 Connecticut. She was awarded the Reynolds Business Journalism Week Fellowship by Donald W. Reynolds National Center for Business Journalism at the Walter Cronkite School of Journalism and Mass Communication. Frayter was also a fellow with the Council of Women World Leaders.
Frayter holds a master's degree in International Affairs from Columbia University, School of International and Public Affairs and a bachelor's degree in Political Science from Manhattanville College, where she graduated summa cum laude.
Senior Managing Director, Strategic Initiatives, Board Member
Rebecca Binder is a Senior Managing Director responsible for the development and implementation of Strategic Initiatives for the firm. She oversees strategic planning, expansion of products and services to meet emerging client needs, new business development, talent and culture development, operational efficiency, and strategic communications consulting. Over the course of her career, she has worked with Fortune 500 companies, government agencies, international organizations, non-profits, and start-ups. Most recently, Rebecca worked at Innosight, a growth strategy consulting firm, where she advised C-suite executives on developing long-term transformational growth strategies in the face of disruption. Rebecca was recently recognized as a 2019 Next Gen to Watch by Family Business Magazine for her work at RF|Binder. Rebecca received her M.B.A. from Harvard Business School and her B.A. with honors in International Relations from Brown University.
As a Managing Director, Craig is responsible for the strategic oversight and execution of integrated communication programs for Truvia Natural Sweetener, AlgaPrime DHA and Baskin-Robbins, among other accounts. Craig brings over twelve years of experience in the food industry. Throughout his career, he’s worked on established CPG brands, like Quaker, Dannon, and Unilever – and food technology start-ups like TerraVia and Perfect Day. Most recently, Craig has worked on Morton Salt, leading the brand’s CSR campaign centered around food waste.
Craig's work with clients has driven earned media coverage, influencer advocacy, compelling digital content and conversations, thought leadership and policy change for his clients. Craig’s passion is the development of brand platforms and communication strategies – using consumer research and industry trends to find a brand’s “sweet spot.” When not at work, Craig can be found with his two-year-old daughter and wife at the beach, or in upstate New York enjoying the mountains.
Danielle Alvarado is a Senior Director at RF|Binder. Her background is a blend of media relations, social media and influencer marketing. She comes from a diverse background that spans the consumer and hospitality spaces thanks to clients like Dunkin', Truvia Natural Sweetener, Grand Marnier, Gerber Group and more. As a creative writer and social media maven at heart, Danielle's expertise and personal passions align perfectly with public relations and social media. These interests, coupled with her experience, lend her the ability to create and execute truly integrated and results-driven campaigns for clients across a variety of industries and platforms. Danielle was born and raised in New York, but recently relocated to the west coast to fulfill her dream of living in California.
Chief Technology Officer
As the Chief Technology Officer, Tom is responsible for managing RF|Binders technology related operations. Tom oversees all of the planning, implementation and support of RF|Binder’s cloud and on-premise hardware infrastructure and software services. At the same time he is very much hands-on in the setup and troubleshooting of those components and associated services - which range from employee equipment on the front end, to video conferencing / voice service, networking and security equipment, collaboration software, to identity management and ERP systems on the back end. Tom has been with RF|Binder since its inception in 2001. Prior to RF|Binder Tom was the Network Administrator and later the IT Manager at Ruder Finn.
Tom holds the equivalent of a Masters Degree in Electrical Engineering from Otto von Guericke University in Germany and a Masters of Aeronautical Science from Embry Riddle Aeronautical University.
Brynn is an Associate at RF|Binder working on the Dunkin' Boston, Dunkin' Corporate and Joy in Childhood Foundation accounts. She focuses on local media relations and executing local events and consumer activations around the Boston area. Before joining the firm in June 2018, Brynn worked as a Communication Intern for GE Corporate where she created content for employees globally, interviewed and wrote stories of interest for internal and external use, and managed internal website metrics. She also has background working with social media, learned through her time as a Social Media and Website Intern at the Career Services Department at the University of Dayton. Brynn graduated with honors from the University of Dayton in 2018 with a degree in Communication with a focus in Public Relations and a minor in Marketing. In her free time you can find Brynn exploring the city of Boston (because the east coast is very different from her home state of Wisconsin), searching for the best bowl of pasta and traveling around the world.
Haley Silvers is a Senior Associate at RF|Binder with a background in media relations and strategic ideation. She’s worked with a wide variety of clients such as restaurants, startups, apps and consumer products through experience with brands like DoorDash, Each & Every, Hotel Indigo, Postmates, evian, TAO Group, SHOWFIELDS and more. Haley received a BA from St. John’s University.
Davis is a Managing Director at RF|Binder, working across corporate and financial services accounts. He brings his knowledge of investment management and financial advisor businesses, and his relationships with reporters across top-tier financial media and trade publications. Davis came to RF|Binder two and a half years ago from DukasLinden Public Relations, where he worked primarily with asset management clients. His current and former clients include Schwab, Russell Investments, Calvert Investments, and Pax World Funds (like Calvert, an ESG investment specialist), and MarketAxess Holdings. Recently, Davis won Wall Street Journal coverage of the launch of the first federally chartered de novo bank in the U.S. northeast since the global financial crisis. He began his career as a journalist for a number of business-focused publications, including Minyanville Media. Davis is a graduate of Vanderbilt University.
Krysta Hartono is a Senior Designer for the Grove, RF|Binder’s creative team. Since joining in 2016, Krysta has expanded the Grove’s digital services by supporting clients through website design, interactive digital advertisements, email campaigns, and social media content. Krysta has been designing and developing projects from concept to completion for clients such as Dunkin’, Baskin-Robbins, MarketAxess, Pax World, Wines of Germany, Thrive, AlgaPrime, etc. Krysta also collaborates with the Experiential team to execute events by creating an integrated branded experience for clients like Tupperware, Grounded, Joy in Childhood Foundation and MarketAxess. Prior to RF|Binder, Krysta brought her experiences from working with Blue Flame Agency in New York where she helped launch campaigns for brands like CÎROC vodka and DeLeón Tequila; CarrotNY where she visualized a health and nutritional guide for students in the New York area under USDA regulations; and Gushcloud in San Francisco where she helped grow a Singaporean startup. She received her BFA with honors in Communications Design from Pratt Institute.
Sofi Biviano is an Associate Director at RF|Binder where she works with clients in the food, drinks and nutrition space. Before her time at RF|Binder, Sofi worked across a variety of consumer health, food and home brands, including Weight Watchers, Pier 1, Sur La Table, 3M Command and Scotch Painter’s Tape. She brings with her an expertise in maintaining media and influencer relationships, along with a passion for executing CSR campaigns. Sofi holds a Bachelor of Arts in Advertising & Public Relations from the City College of New York.
Julia is a Senior Associate at RF|Binder working across both consumer and corporate accounts. Previously, as an intern at RF|Binder she was responsible for compiling and updating media lists and monitoring media trends, securing coverage for her clients McGraw Hill and Corporate Insight. She has also been involved with marketing for a music publisher and writing editorial for the Colgate University Communications Office, as well as her on-campus position as the Executive Editor for the her school’s weekly newspaper, The Colgate Maroon-News. Julia graduated with honors from Colgate University in 2019 with a degree in Political Science and Spanish. In her spare time, she enjoys trying new restaurants around New York City, hiking, curating the perfect playlist and spending time with friends, family and her dog.
Kiki Van Son
Director of Digital Strategy
Kiki Van Son is Director of Digital Strategy and part of RF|Binder Insight Planning and Analytics team working across all accounts to create integrated paid media programming. Previously, she worked at McCann New York, where she was dedicated to bringing social and digital to the forefront of the brand planning process as a creative strategist, analyst, and media-planning hybrid. While at McCann, Kiki worked extensively on Mastercard, earning recognition for co-branded work with JetBlue and SZA / the Grammys, including a Webby Award and Campaign Magazine's inaugural "Purpose Award" in 2018, respectively. Kiki's proudest accomplishment, however, was the recently publicized "Acceptance Street" installation in New York City during World Pride, highlighting Mastercard'snew True Name Card. In addition to Mastercard, she worked Verizon, L'Oréal, and State Street Global Advisors. Kiki believes in the power of social and digital to share untold stories, shape culture, and create business value. Kiki has a bachelor’s degree from New York University, where she studied journalism, philosophy, and Spanish. She is currently pursuing an MS in Impact-Driven Business and Investment at Glasgow Caledonian New York College.
Ophelia Bombin is an Accounting Clerk at RF|Binder where she is responsible for data entry, proofreading and is a Notary Public.
She joined RF|Binder at its inception and has been at the firm over 20+ years.
Megan is a Senior Associate at RF|Binder who works across the Insights, Planning and Analytics and business development teams at RF|Binder. In this role, she provides research-driven insights to support clients’ communications strategies and the firm’s own new business development and marketing efforts. Megan has experience in media relations and account management across several of RF|Binder’s accounts including McGraw-Hill and Harbinger Ventures. She has a bachelor’s degree from Colgate University where she majored in English and minored in Psychology.
Stephen is a Senior Director at RF|Binder working on Food, Beverage, and Nutrition. He has over a decade of experience developing and implementing strategic communications programs for a variety of consumer-lifestyle brands and trade institutions, particularly those in the wine & spirits space. He takes a holistic approach to the brands and institutions he works with, leveraging and maximizing earned media to enhance each's overall communications strategy and goals. Over the years, Stephen has worked with a number of prominent clients, including Wines From Spain, the Portuguese Cork Association, the California Wine Institute, Prosecco DOC, Colavita Olive Oil, Fireball Whisky, Disaronno, and more. A New Orleans native, he holds a B.S. in Marketing from Louisiana State University. Having grown up in Sevilla and on the adjacent Sherry-producing beaches of southern Spain, Stephen also speaks fluent Spanish and has a deep passion for the intersection of food & wine and the cultures they nourish.
Taylor is a Senior Associate at RF|Binder supporting consumer accounts. Taylor is very passionate about building meaningful relationships for clients in creative, authentic ways. Previously, she served as Executive Assistant to the CEO & President of Influenster, managing their personal and professional lives, while acting as a bridge between upper management and employees. In 2017, Taylor was a PR intern at Sesame Workshop, answering fan mail, tracking media coverage, and building contact and media figure lists to support key initiatives. Taylor graduated from Seton Hall University ‘18 with a degree in Public Relations where she served as the PR Chair for the Black Student Union and was an active member of the student-run PR firm, Litore Agency, serving on and off-campus clients. In her spare time, Taylor studies astrology, loves to cook, and has a guilty pleasure for binge-watching Netflix series.
Head of Consumer Media
Jim is the Head of Consumer Media at RF|Binder where he works across all consumer accounts helping clients achieve impactful earned media results. Over the past 14 years, Jim has forged a diverse career in both consumer and corporate communications. Notably, Jim has led award-winning consumer media campaigns on both a regional and national level, and works closely with clients to achieve their communications goals. On the corporate front, Jim has deep experience supporting clients across key initiatives that impact their business, including strategic program development, CEO positioning crisis communications and issues management. Prior to RF|Binder, Jim spent 10 years at ABC News.
Nick is an Associate at RF|Binder working on consumer accounts. He previously worked in customer service and management roles, preparing him for client-facing and collaborative undertakings. Nick graduated with honors from Fordham University where he majored in English Literature with minors in Philosophy and Communications & Culture. At Fordham, Nick had critical and creative works published in multiple on-campus journals. Before Fordham, Nick hosted an independent college radio show. He is a lifelong New Yorker who loves exploring and learning more about the city where he was raised, as well as contemplating the cultural and societal structures that affect local and global communities.
Jillian Watts is a Senior Director at RF|Binder, where she brings nearly a decade of public relations experience specializing in the consumer and hospitality industry. With an innate ability for creative problem-solving, Jillian is a results-driven communicator and expert in media relations, influencer marketing, consumer activations and strategy development. She has developed and executed integrated PR campaigns for brands including Glendalough Distillery, Phillips Chocolates, HP Hood, and Ciao Bella Gelato, as well as launching over 20 restaurants and hotels. With an eye for trends, a passion for pop culture, and an unwavering knowledge of the F&B space, Jillian thrives in today’s 24/7 media landscape.
Avery Darida graduated from UNC-Chapel Hill in 2020 with a degree in Media and Journalism with a concentration in Advertising, as well as minored in Entrepreneurship and Women & Gender Studies. While in college, she gained experience in content creation and social media marketing in the entertainment and automotive industries. Avery enjoys hiking, running and spending time outdoors at her home in North Carolina.
Emily Goldstein-McGowan is an Associate at RF|Binder in the Social Impact and Sustainability department. She primarily works with companies, including Tupperware Brands and Caesars Entertainment, on purpose-driven programming that prioritizes Corporate Social Responsibility and sustainability. Earlier this year, Emily contributed to executing the inaugural Grounded Summit, a solutions oriented climate change event. Emily has experience with account management, CSR and sustainability related program development, media analytics, social media and cause marketing ideation. Emily graduated from Barnard College of Columbia University in 2018 with a degree in Sociology.
Christina Goldstein is a recent graduate of Tulane University where she received a degree in Finance and Legal Studies. During the 2018 and 2019 summers Christina interned at Meridian Capital Group as part of the marketing and retail leasing team in NYC.In addition, during the spring semester of her junior year Christina interned at Latter and Blum, a residential/commercial real estate company. Christina is passionate about start-ups and venture capital. During her time at Tulane she founded StuView, a company that connects high school students to current college students to learn about what life is really like at a specific University. Christina loves helping companies grow, innovate, and evolve. In her free time Christina is an avid runner and volunteers for dog rescues.
Jackson is an Associate at RF|Binder working on Education and Corporate & Financial Services accounts. He supports all aspects of communications programming for clients, including media relations, research, monitoring, paid media programs, and more. He is a graduate of Trinity College, where he double majored in Public Policy/Law and Philosophy. He grew up in Maine, and now resides in New York. In his spare time, he enjoys playing music, traveling, and spending time in nature.
Senior Managing Director, Strategy and Growth
Jackie Piccolo, Senior Managing Director, leads business development, marketing, and planning for RF|Binder. She supports driving growth for the firm, developing marketing, sales and operational strategies for RF|Binder and its new or prospective clients.
An entrepreneurial spirit at heart, Jackie specializes in helping organizations grow and transform. Prior to her role, Jackie worked as a Senior Account Director for RF|Binder, spearheading communications programming for a wide range of consumer, food, beverage, and lifestyle brands, including Johnson & Johnson, Band-Aid, Cargill (Truvia Natural Sweetener), Dunkin’, Thrive Algae Oil and Talenti Gelato, to name a few. In working with clients, her expertise was in developing brand narrative, communications strategy, and messaging for brands, strategically developing an organization’s story, and creatively delivering that story to key stakeholders. Her work has helped clients secure leadership positions in their industries, driving market share, sales growth, and strong brand love.
She is active in non-profit and philanthropic work, volunteering her time and expertise to support non-profit organizations—currently she sits on the board of Brooklyn Urban Garden Charter School, a school dedicated to creating the responsible leaders of tomorrow. Jackie has a B.S. in Public Relations from the S.I. Newhouse School of Communications at Syracuse University, and holds an MBA from Columbia Business School.
Jessica Griscti is a Senior Graphic Designer at RF|Binder where she works on the conception, design, and execution of innovative visual materials for integrated campaigns. Previously, Jess worked as a designer and copywriter at ModOp NY, consulted for Google Fonts, and interned on the exhibition team at C&G Partners. Her work as a creative centers around thoughtful and strategic design solutions made with excellent typography. Jess has developed branding and innovative digital, print and out of home campaigns for multiple brands including Avid, Audible, Verizon Fios and WNYC. When she’s off the clock, she spends her time away from the computer teaching calligraphy to excited novices and practicing her cellphone photography on her cat, who is named after a typeface. Jess is an alumna of Parsons School of Design, where she graduated with a BFA in communication design and a BA in writing.
As Managing Director of Experiential Marketing, Esther understands the importance of developing new ways for consumers, investors and influencers to interact with brands that are personally relevant, evoke emotion and create memories. Coming from a public relations background, she borrows from her understanding of media relations to develop thoughtful strategies for successful events and real-life experiences. In her time at RF|Binder Partners, Esther has enjoyed working on pop-up Malaysian night markets, content series for The Rockefeller Foundation and Tupperware, media launches, brand integrations and influencer events for Dunkin’ Donuts, Johnson & Johnson, Truvia and the Vienna Tourism Board; and interactive events, luncheons and dinners for Ameriprise and other corporate clients. Esther is a graduate of St. Lawrence University with a B.S.in Psychology and Sociology. She is a mid-western transplant that moved from the “Frozen Tundra” to NYC 12 years ago –bringing a life-long love of cheese, snow and coffee with her.
Tess Nellis is a Director at RF|Binder working across consumer accounts. Tess is an experienced strategist with a drive to create brand narratives that come to life through integrated communication and marketing campaigns. She is an expert in building targeted media strategies and thrives on crafting creative and smart brand positioning leveraging a mix of paid and owned channels. Her varied background crosses lifestyle, tech, wellness and food, spanning clients including Leesa Sleep, Venmo, McCormick & Co. and Dunkin'
Office Manager & Talent Coordinator
Kristal Viera is the office manager and talent coordinator for RF|Binder. Kristal has worked as an Administrative Assistant and Cafe Manager, and is well versed in handling daily operations and managing various projects. Kristal studied Art History at Cornell College and went on to earn her Masters in Art Market at The Fashion Institute of Technology. She has been involved with curating and managing small art exhibitions, panels and creating podcasts.
Kelly Paschall is a Production Coordinator, where she supports experiential marketing. Kelly has experience working in pre-production, production, and post-production phases of B2B and B2C experiential events for clients such as Facebook, Samsung and American Express. Kelly graduated from The University of Arizona with a degree in business management and a minor in theatre.
Client Billing Analyst
Halima Michael is a Client Billing Analyst at RF|Binder working across all accounts to support billing, collections, payables, client reporting and month end closings. Prior to RF|Binder, Halima spent three years at Axis Promotions where she gained experience in many areas of accounting, specifically related to the accounts receivable, accounts payable and general accounting side of the business. Halima attended Davis and Elkins College in West Virginia, where she obtained her first degree in Accounting and Economics. She also received her MBA from Grand Canyon University in Arizona.
Kelly Cameron is a Managing Director at RF|Binder where she works across the firm's financial services accounts. Kelly has 15 years of experience working with companies in the financial services, professional services, energy and education sectors. She has worked on the global communications team at UBS where she oversaw the America’s communications strategy for the Investment Bank on a wide range of activities involving media relations, employee engagement, crisis and issue management. Previously, Kelly worked for a global public relations firm on strategic communications programs and crisis assignments. In her early career, she founded and ran a literary arts magazine and worked as a literary agent. She holds a bachelor’s degree in English and History from Emory University.
Megan is a Managing Director at RF|Binder where she manages day-to-day client activity within the agency’s Social Impact & Sustainability Practice. Megan has extensive experience raising awareness for brands’ social impact efforts with corporate purpose development, CSR-related programming, sustainability reporting, cause marketing ideation as well as media and influencer relations. Megan’s experience also encompasses coordinating multi-million dollar programming for global brands including Tupperware, Dunkin’ Donuts, CVS Health, Caesars Entertainment, and Planet Fitness. In this role Megan has developed internal and external communications strategies, driven sustainability reporting, led national influencer and stakeholder engagement campaigns, planned and executed a series of panel events that include CEOs and national thought leaders and secured top-tier coverage. Megan graduated with a B.A. in Business from Saint Anselm College in Manchester, New Hampshire.
Abigail Toppin is an IT Analyst at RF|Binder, where she provides the front-line primary technical support to our end users on various issues and problems relating to hardware and software, VOIP and conferencing systems. She is also involved in web design, customized implementation of cost uploads into our accounting system and training on primary applications for our employees. She joined RF|Binder at its inception and has been at the firm for over 20+ years.
Serra Saridereli is a Director at RF|Binder who works across the Corporate & Financial Services practice. Serra is the main account lead and client contact for one of the largest title insurance companies in the U.S. She also plays a leading role in management of multiple other accounts, overseeing media relations outreach, social media strategy and content development. She has strong media skills, having secured placements in The New York Times, Bloomberg, MarketWatch and Fox Business, among others. Prior to RF|Binder, Serra was with Ruder Finn for four years, where she worked with pharmaceutical, financial services and tech clients on media relations outreach, executive thought leadership, crisis management and content development. Her clients included Novartis, GSK, Pfizer, Stallergenes-Greer, ag-tech start-up Indigo, SAP and Wipro, a leading global IT, consulting and business services company. Serra is an avid yoga practitioner and reader who is passionate about exploring different cultures. Originally from Istanbul, she has attended the German High School of Istanbul, and speaks fluent German and conversational French.
Jill Metzger is a Senior Director in RF|Binder's Social Impact & Sustainability practice. Her client roster has included corporate brands as well as non-profit organizations and foundations, such as Capital One, CVS Health, Pax World Funds, Ramblers Way, SASB, Robert Wood Johnson Foundation and Apparel Impact Institute. As a communications and PR generalist with multi-sector experience, Jill works across different components of each individual client’s strategy. She has broad experience in promoting corporate social responsibility initiatives, cause marketing and sustainability efforts, where she works to develop programs and campaigns that help generate greater awareness and improved brand positioning. Jill graduated from Johns Hopkins University with a bachelor’s degree in International Studies. She is currently pursuing an MBA in Sustainability from Bard College.
Paige is a member of the Corporate & Financial Services team at RF|Binder, where she supports various accounts in the real estate and financial services industries with content development, social media strategy and media relations. She is also an active member of the Integrated Planning and Analytics Council at RF|Binder, where she explores and works with analytics tools such as CreatorIQ, Brandwatch, LexisNexis Newsdesk and Quid to integrate them into client work for research and measurement needs. Paige is a graduate from George Washington University in Washington D.C., with a BA in marketing and a minor in political science. Throughout her college career, Paige held numerous internships with nonprofits like Playworks D.C.and marketing companies like LevelUp Marketing, focusing on digital strategy.
Meaghan is a Director at RF|Binder, leading digital strategy and influencer relationships in addition to traditional public relations support for Food, Drinks and Nutrition accounts. Keeping a pulse on the ever-changing features and best practices across online platforms, she manages every level of clients' digital presence, from target market research and content marketing to advertising, web design, analytics, and reporting. With a background in graphic design, she also oversees development of creative. She has helped launch products and reimagine existing brands, and oversees both hyper-targeted and large-scale national campaigns. Her passion is in impactful story-telling, and expertly crafts brand messaging and ensures cohesive look-and-feel in integrated cross-channel campaigns. Meaghan received her Bachelor's degree with honors from Bentley University.
Hudson brings a mix of marketing, digital analytics, advertising and strategic communications experience. Prior to RF|Binder, Hudson worked at Quinn PR, advising companies and institutions in a range of industries including commercial real estate, tech, retail, financial services, food & beverage, hospitality and nonprofit for firms such as Ford Motor Company, Ford Credit, The Greenburger Center, B6 Real Estate Advisors, Guest and The Kaufman Organization.
Hudson holds a Bachelor of Science in Marketing from Spring Arbor University and earned a Master of Science in Marketing Research from Michigan State University.
Executive Assistant to CEO
Wayne is joining us as the Executive Assistant to Amy Binder. He is responsible for all administrative and operational activities for the office of the CEO.
Prior to joining RF|Binder Wayne began his career at KBS before moving on to support the CEOs at companies such as Y&R, Arnold NY and Duke Corporate Education before returning to Forsman & Bodenfors (formerly KBS). Wayne received his Bachelor’s Degree in Theatre and Speech Communications from Troy State University, and went on to receive his Master’s Degree in Theater from the University of Tennessee.