New York, NY — September 9, 2025 — RF|Binder is proud to announce that its President, Rebecca Binder, has been named a 2025 PRNEWS People of the Year honoree in the Agency Innovators category. This award recognizes leaders who are redefining the communications industry by driving growth, embracing transformation, and setting new standards for innovation.
As President of RF|Binder, Binder has reimagined what a communications firm can be. Under her leadership, the firm has developed a proprietary approach, the Clarity Lens Framework™, as well as the Clarity Lens Audit, and Clarity Index™, which directly aligns communications with corporate strategy to drive business impact. These innovations have become core differentiators, enabling clients to navigate complexity with focus and measurable results.
Rebecca has also driven strategic growth through M&A, successfully leading two acquisitions in the past two years – Peaks Strategies in October 2023 and Taft Communications in December 2024. These moves expanded the firm’s service offerings and broadened its sector expertise in financial services, capital markets, life sciences, and sustainability. Together, they have strengthened client outcomes and repositioned communications as a strategic business driver.
Equally important is Binder’s people-first leadership. She has cultivated a culture of mentorship, inclusivity, and innovation that has earned RF|Binder repeated recognition as a Best Place to Work alongside numerous industry honors.
“This recognition is truly a reflection of our entire team at RF|Binder,” said Rebecca Binder, President of RF|Binder. “From developing new approaches that help our clients lead through complexity, to building a culture where people are empowered to innovate with purpose, our success has always come from marrying clarity of strategy with the creativity and talent of our people.”
The accolade comes during a period of extraordinary momentum for RF|Binder. Under Rebecca’s leadership, the firm has extended its streak of consecutive industry honors, earning spots on the 2025 Observer Power List and the PRNEWS Top Agency Elite 120, as well as winning the PRNEWS Impact Communications Award and Nonprofit Awards, and individual honors for Rebecca as one of PRNews and Ragan’s Top Women in Communications and PRWeek’s 40 Under 40. The agency was also named 2025 PROI Agency of the Year for the Americas and successfully completed the integration of its purpose hub, Taft Communications. These achievements, combined with the debut of the Clarity Index™Report, reflect Rebecca’s vision for sustained growth, transformation, and innovation at scale.
“Rebecca exemplifies the qualities of an Agency Innovator — visionary, strategic, and deeply people-centered,” said Amy Binder, Founder and CEO of RF|Binder. “She has set a new standard for what leadership in our industry looks like, and we are incredibly proud to see her recognized with this honor.”
View the full list of 2025 PRNEWS People of The Year Honorees here.
About RF|Binder
RF|Binder is a fully integrated communications and consulting firm dedicated to building reputations and driving business growth. Powered by the firm’s proprietary Clarity Lens Framework™, RF|Binder identifies the critical elements that shape each client’s success, delivering strategic corporate and marketing communications solutions. The firms’ tailored campaigns enhance brand awareness, strengthen stakeholder connections, and foster trust and engagement, ensuring measurable impact, and sustained growth.
With deep expertise across consumer, corporate, education, energy, financial services, healthcare, and life sciences industries, the RF|Binder team delivers strategic communications counsel, purposeful storytelling, and integrated marketing solutions—unbound by method, medium, or channel. RF|Binder is an independent, certified Woman-Owned Business headquartered in New York City with team members across the US and a global presence through PROI worldwide partners. RF|Binder’s work across diverse industries consistently earns industry recognition, with the firm achieving awards year after year on the Observer Power List, PRNEWS’ Agency Elite Top 120, PR Daily’s Top Agencies Awards, and Crain’s New York’s Best Places to Work lists.
For more information, visit www.rfbinder.com.
