NEW YORK, NY (April 22, 2024) – RF|Binder, a fully integrated communications agency and consultancy headquartered in New York City, has joined 1% for the Planet, committing to donate 1% of annual revenues to address the most urgent environmental issues of our time.
“One of RF|Binder’s most important Guiding Principles is that business can, and should, be a force for good. We believe that business leaders and brands have the power and the responsibility to take on initiatives that improve society at large,” said Amy Binder, CEO & Founder of RF|Binder. “Since our founding, we have been committed to having a positive environmental impact and partnering with like-minded organizations. From supporting the launch of SASB in 2011, to now working with dozens of organizations that have built sustainable business practices into their operations, amplifying sustainability initiatives and their importance has been core to our communications work. Becoming a 1% for the Planet member reaffirms and deepens this commitment and ensures that our success as an agency leads to a healthier planet.”
“Currently, only 3% of total philanthropy goes to the environment and, only 5% of that comes from businesses. The planet needs bigger support than this, and our growing network of business members is doing vital work to increase giving and support on-the-ground action. We’re excited to welcome RF|Binder to our global movement,” said Kate Williams, CEO of 1% for the Planet.
By contributing 1% of their annual revenues, thousands of 1% for the Planet members have raised millions in funding to support environmental partners around the globe. Partners are vetted and approved based on referrals, track record, and environmental focus. With over 5,000 environmental partners in the 1% for the Planet network, every member can find and support the causes that matter most to them.
About RF|Binder
RF|Binder is a fully integrated communications agency and consultancy that aligns communications and business strategy to achieve compelling results. Powered by the firm’s proprietary Clarity Lens™ framework, RF|Binder zeros in on exactly what matters most to each client’s business and brand, enabling the firm to develop and deploy targeted communications strategies, programs and initiatives that directly advance clients’ business objectives and drive organizational success. The RF|Binder team has deep expertise across a range of consumer, corporate, financial services, nonprofit and government sectors, delivering strategy and planning, strategic communications and integrated marketing services that are unbound by method, medium or channel. RF|Binder is an independent and certified Woman-Owned Business headquartered in New York City, with offices in Boston, Los Angeles and San Francisco and a global presence through PROI Worldwide partners, an association of leading public relations firms across 60 countries and more than 165 cities. RF|Binder’s client work across industry sectors is consistently recognized, and the firm has been named to PRNEWS’ Agency Elite Top 100, PR Daily’s Top Agencies Awards, and Crain’s New York’s Best Places to Work. For more information about RF|Binder, visit www.rfbinder.com.
About 1% for the Planet
1% for the Planet is a global organization that exists to ensure our planet and future generations thrive. We act as an accountability partner for businesses supporting environmental partners through annual membership. We make environmental giving easy and effective through partnership advising, impact storytelling, and third-party certification. Started in 2002 by Yvon Chouinard, founder of Patagonia, and Craig Mathews, founder of Blue Ribbon Flies, our members have given millions to environmental partners. Today, 1% for the Planet’s global network consists of thousands of businesses and environmental partners working toward a better future. Look for our logo to purchase for the planet, learn more, and join at onepercentfortheplanet.org.
RF|Binder Contact
Jill Metzger
Jill.metzger@rfbinder.com
1% for the Planet Contact
Brand & Marketing Team, 1% for the Planet
marketing@onepercentfortheplanet.org
802-861-0460
