New York, NY (June 11, 2025) — RF|Binder, a fully integrated, women-owned and led communications agency and consultancy headquartered in New York City, has been named PROI Worldwide’s 2025 Agency of the Year for the Americas, a recognition that honors excellence in entrepreneurship, innovation, and partnership across the global network of independent agencies. The agency congratulates fellow 2025 honorees – Adfactors Sri Lanka for the APAC Region and Lansons Team Farner for the EMEA Region – whose excellence continues to inspire and elevate the global communications community.
The PROI network encompasses 92 partners with 8,800+ employees in more than 165 cities and 72 countries. This year’s honor was announced at the PROI Global Summit in Stresa, Italy, where RF|Binder Founder and CEO Amy Binder also joined a panel discussion titled “The Future Agency: Lessons from PROI’s Most Innovative Agencies,” exploring how leading agencies are transforming the communications landscape and preparing for what’s next.
The PROI Agency of the Year award celebrates entrepreneurial communications firms that have demonstrated outstanding business growth, industry leadership, and a deep commitment to their peers across the network. In the words of Angela Scaffidi, Global Chair of PROI Worldwide and Chair and Founding Partner of Australian-based SenateSHJ, “Entrepreneurship is about more than just business success; it’s about daring to innovate, inspiring others, and leading by example in our ever-evolving markets. The PROI Agency of the Year award acknowledges entrepreneurial communications agencies that demonstrated excellent business success, while also providing outstanding leadership and contributions to their fellow PROI partners.”
“This recognition underscores the bold vision, entrepreneurial drive, and collaborative spirit that powers everything we do at RF|Binder,” said Amy Binder, Founder and CEO of RF|Binder. “It’s an honor to be named alongside such inspiring peers from around the world. We’re grateful to our clients, our people, and our PROI partners, because none of this happens alone.”
For RF|Binder, the recognition comes at a time of transformative momentum. Over the past two years, the firm has expanded significantly – acquiring Peak Strategies and Taft Communications to deepen its expertise in financial services, clean energy, purpose-driven communications, healthcare and life sciences. The agency also introduced innovative proprietary tools, including the ClarityLens™ Framework, a strategic approach that aligns business and communications strategy, and launched the Clarity Index™, a first-of-its-kind benchmark measuring how effectively 100 of the world’s leading companies articulate their corporate narratives. Also recognized for its persistent commitment to communication impact and client service excellence, RF|Binder celebrated consecutive annual honors from PRNEWS, Inc., and Observer as a top agency partner.
This period of growth was matched by a commitment to talent development, culture, and impact. RF|Binder launched new certification and mentorship programs, invested in AI and data-driven training, and continued building a workplace recognized for its engagement and excellence – earning a third consecutive spot on Crain’s New York Business Best Places to Work list. The firm also joined 1% for the Planet, committing 1% of annual revenue to environmental causes, further embedding purpose into its core operating model.
RF|Binder’s leadership and active participation across the PROI network have also been central to its recognition. Amy Binder and Executive Managing Director Ted Deutsch have contributed significantly to PROI’s ESG efforts, with Deutsch leading the ESG vertical globally. Members of RF|Binder’s leadership team serve across key working groups–from creative and crisis to operations and talent–while also partnering with PROI firms on cross-border collaboration, staff development exchanges, and shared business opportunities.
About RF|Binder
RF|Binder is a fully integrated communications and consulting firm dedicated to building reputations and driving business growth. Powered by the firm’s proprietary Clarity Lens Framework™, RF|Binder identifies the critical elements that shape each client’s success, delivering strategic corporate and marketing communications solutions. The firms’ tailored campaigns enhance brand awareness, strengthen stakeholder connections, and foster trust and engagement, ensuring measurable impact, and sustained growth.
With deep expertise across consumer, corporate, education, energy, financial services, healthcare, and life sciences industries, the RF|Binder team delivers strategic communications counsel, purposeful storytelling, and integrated marketing solutions—unbound by method, medium, or channel. RF|Binder is an independent, certified Woman-Owned Business headquartered in New York City with team members across the US and a global presence through PROI worldwide partners. RF|Binder’s work across diverse industries consistently earns industry recognition, with the firm achieving awards year after year on the Observer Power List, PRNEWS’ Agency Elite Top 120, PR Daily’s Top Agencies Awards, and Crain’s New York’s Best Places to Work lists.
About PROI Worldwide
PROI Worldwide harnesses the collective power of the world’s most entrepreneurial communications firms. Individually, they are successful local and regional businesses. Collectively, they are a communications powerhouse delivering clients worldwide. PROI encompasses 92 partners with 8,800+ employees in more than 165 cities and 72 countries. With combined 2024 revenue of more than US$1.077 billion, PROI ranked 5th among consolidated communications groups, and is the only one in the top five based on a unique partnership of independent businesspeople. Thousands of clients, including dozens of Fortune 500 companies, trust PROI partners in one or more countries and regions around the world.
