News & Insights

The Deadline: May 31 2022

By Rebecca Epps

The Deadline - Media Intelligence Newsletter.

Industry News

Fortune Moves into Wellness Coverage in New Deal with CVS

Fortune launched a new vertical on its website called Fortune Well, aimed at helping mid-level managers balance their personal and professional lives. The new section includes news on COVID-19, as well as mental health and work-life balance advice.

NY Times Opinion Section Doubles in Size

The New York Times Opinion staff is now over 150 people (double the amount since 2017) as the publishing giant states, the Opinion section and its new efforts in graphics, podcasts and videos have been one the best retention vehicles for subscribers. The New York Times won a first-ever Oscar last month for an opinion documentary titled “The Queen of Basketball.” It was nominated for four other Academy Awards.

Fox Looks to Expand into Lifestyle

Fox CEO, Lachlan Murdoch, announced Fox is in the early stages of expanding into lifestyle verticals, such as outdoors, home and books, as the company is looking to grow and build on the success of its recent streaming platform, Fox Nation.

Vice Media Seeks Acquisition

Vice Media has hired banks to seek a sale, specifically for its content studio and its creative advertising agency, Virtue. Once valued at $5.7 billion, the company is looking to sell as it seeks liquidity for investors and to help pay back about $1 billion in debt.

Chalkbeat Launches Newsroom for Voting and Election News

Chalkbeat, a nonprofit news outlet covering national and local education news, launched a new newsroom, Votebeat. Votebeat will include a team of eight journalists who will provide regular local coverage of voting and election administration in four states — Arizona, Michigan, Pennsylvania, and Texas.

Gizmodo Owner Buy Quartz

G/O Media, owner of Gizmodo, bought news site Quartz. Quartz employee structure and news focus will remain the same. The consolidation comes as many publishers seek scale to compete with Google and Facebook in news. G/O Media CEO Jim Spanfeller said the company was drawn to Quartz for its high quality, global business journalism with the potential to attract value investors to G/O Media. Celebrates 25 Years as a Pioneer in Providing Online News

Starting in 1997, became one of the early adopters of news stations providing online news. At the start, the site featured articles based on news scripts from the nightly broadcast, and a few original pieces and articles from The Associated Press. Now, it is one of the top-performing news sites in the world.

Cision Releases Annual State of the Media Report

Cision released its 2022 State of the Media Report. The study highlights the changing role of a journalist, how PR professionals can better serve journalists, and trends on how to best get your story in front of the right audience.

Career Moves

MSNBC Alum Makes Debut as New White House Press Secretary

Earlier this month, President Biden announced Karine Jean-Pierre as the new press secretary following Jen Psaki’s departure. Jean-Pierre was previously at MSNBC and a national spokesperson for public policy advocacy group She is the first African American, gay, immigrant woman, to hold the White House Press Secretary position.

Joe Kahn is New Executive Editor of New York Times

Joe Kahn will become the new Executive Editor of the New York Times beginning in June. He is to succeed Dean Baquet who has been the Executive Editor for the past eight years. Kahn is currently the Managing Editor of the New York times and is a Pulitzer Prize-winning reporter for his work in international investigative journalism.

CNN Digital Editorial Chief Steps Down

Digital Editorial Chief Meredith Artley announced she is leaving her role at CNN to spend more time with family. Artley has been at CNN since 2009. A replacement for her role has not been announced.

Kelly Tyko Moves to Axios

Former USA Today reporter, Kelly Tyko, is now a Senior News Reporter at Axios. During her time at USA Today, Tyko regularly covered Dunkin’ deals and announcements.

Well-Known CNBC Real Estate Reporter Launches Climate Series

Diana Olick, Real Estate Correspondent at CNBC, launched a new video series, Clean Start, which looks at climate-related startups and what technology and innovation they are using to reduce carbon emissions.

This Week’s Publication Spotlight

The Washington Post Revamps Op-Eds, Contributed Content Submissions

The Washington Post recently updated its guide for sending op-eds and contributed content to make the process less cumbersome and more transparent. It comes as Drew Goins, the publications op-ed editor, says they are trying to be less opaque. Goins says the goal is to encourage more submissions. See below for a snippet of what they are looking for:

When considering op-eds, we look for pieces that will accomplish one or more of the following goals for our readers:

  • Help people more deeply understand a topic in the news.
  • Help them understand what it means for them.
  • Equip them with arguments they can employ when talking about the subject.
  • Elevate ideas that help them think about the world differently.
  • Expose them to topics they might not have heard about.
  • Help them better articulate their own perspective.
  • Help them understand perspectives different from their own.

We also often publish op-eds that break news, meaning it reveals something of consequence that was not previously known to the public.

The guide goes on to include extensive tips on the structure of an op-ed and how to make it stand out from the rest. Recent submissions to The Washington Post’s op-ed section include:

  • Technology Experts
  • High School Students
  • Climate Activists
  • Parents
  • Community Activists

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