News & Insights

The Deadline: October 26 2022

By Rebecca Epps

The Deadline - Media Intelligence Newsletter.

Industry News

TikTok fails to Block Misleading Political Advertisements

On a test conducted by researchers from the Global Witness and the Cybersecurity for Democracy team at the New York University Tandon School of Engineering, TikTok failed to catch 90 percent of ads featuring false and misleading messages about elections. On the other hand, YouTube and Facebook identified and blocked most of them, according to an experiment. However, researchers found that if they published data from locations outside the United States, it was easier to bypass Facebook, YouTube, and TikTok safeguards.

Strong Decline Expected for 2023 Ad Spending

A media investment firm that conducts industry research predicts that ad spending will grow 4.8% instead of the previously foresaw 5.8% next year. Regardless of the less hopeful outlook, ad growth is still expected to happen due to growing retail media networks bringing marketing budgets into digital advertising, programmatic spending in digital audio and digital out-of-home formats, and new ad-supported tiers from streaming services.

Streaming Platforms Make New Move After Earning Reports

After earnings reports were release, Netflix and Disney+ announced they are launching ad-supported versions of their streaming services. They will join a crowded field with streaming services owned by media companies and device makers. However, marketers revealed mixed feelings regarding this because running ads on streaming platforms remains filled with challenges. A substantial increase is expected in TV Ad spending by 2025 due to the integration of streaming platform advertising.

Big Publishers are Cutting Ties with Ad Tech Middlemen

Publishers are walking away from ad tech vendors as they try to improve the ecosystem for their users. Reducing the volume of ads will allow for easier content consumption and speed up platforms. The reason behind this decision is they want to win and retain more subscribers by protecting audiences from irrelevant adverts produced by tech middlemen.

Career Moves

Anya Andrianova Joins Bloomberg as New Foreign Exchange Reporter 

Anya Andrianova is now covering interest rates and foreign exchange rates for Bloomberg News in New York. For the last eight years, she has worked in Moscow, covering Russia’s economy. She started her career at CNBC as a news associate.

Natalie Morales Named CBS News Correspondent

Natalie Morales, the award-winning journalist and anchor, has been named a correspondent for the CBS news series 48 HOURS. She will continue as the host of CBS’ Daytime Emmy-winning series THE TALK.  Before joining CBS in 2021, Morales was the west coast anchor of “Today,” a correspondent for “Dateline NBC” and the anchor of “Behind Closed Doors with Natalie Morales,” a series presented by Reelz.

Ryan Nobels Swaps CNN for NBC News

Ryan Nobels joined NBC News to continue covering the Capitol Hill beat. He had worked at CNN for over eight years on and off the Hill, covering some of the biggest political stories of the decade. He began his career as an Anchor and Reporter in Virginia in the local television market. Nobels will be a key member for NBC as we enter the final midterms sprint.

Publication Spotlight

New Subscription Podcast, Quake

Quake is a subscription podcast company founded by media veterans, which launched on Tuesday, October 18th. It will focus on political shows and hopes to expand into religion, sports, and Hispanic media. The podcast was launched with six exclusive shows featuring known people in politics and media, including Laura Ingraham, Soledad O’Brien, Gretchen Carlson, Mike Huckabee, Andrew Gillum, Marc Lamont Hill, and Buck Sexton.

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