New legislation has passed in many states that enables businesses to offer workplace retirement savings programs to their employees. Vestwell, the leading cloud-based platform powering workplace savings programs, needed to increase awareness, adoption and registration among business owners of the state-sponsored retirement savings programs it was facilitating in Colorado.
Make it human, simple and easy. Our strategy was to demystify the investment process, and imbue Vestwell’s programs with a sense of clarity for employers and employees. The vision was to drive business owner education and engagement, deepen program credibility, and convert to higher enrollment.
