Reinventing Fitness Nutrition

FireRoad sought to establish itself as the premier plant-based meal delivery service for performance-driven athletes and health enthusiasts. With a crowded market of meal delivery services, in the New York area, FireRoad needed a distinct positioning that emphasized its science-backed nutrition and convenience while resonating with a dedicated fitness audience.

Approach

We crafted a branding and marketing strategy to position FireRoad as the go-to delivery solution for plant-based performance nutrition in the region. Our focus was on building brand awareness, unique offerings, customer trial, and fostering long-term brand advocacy.

  • Paid Digital Campaigns
  • Branding & Visual Identity Materials
  • Strategic Social Media Marketing
  • Influencer & Community Engagement
  • Media Relations & Thought Leadership
  • Competitor Analysis & Market Insights
Fireroad out of home advertising examples

Brand & Visual Identity Materials

Social Media Posts



 

Results

  • Increased brand awareness and social engagement through digital campaigns.
  • Strengthened credibility with endorsements from fitness influencers and nutrition professionals.
  • Improved customer acquisition and retention through data-driven paid marketing efforts.
  • Solidified FireRoad’s reputation as a trusted resource for athletes seeking high-performance plant-based nutrition.

 

By aligning branding, content strategy, and digital marketing, we helped FireRoad increase sales and subscripts for their meals while driving awareness and long-term customer loyalty.