RF|Binder Media Intelligence: Monday, May 20

RFB Media Intelligence

Today, it is more important than ever to stay on the pulse of the ever-changing media landscape. RF|Binder’s media team compiles and distributes a weekly report with the latest news from the media world. Keep up to date by checking out this week’s trends, updates, and insights below.

To receive this update weekly in your inbox, e-mail  mediateam@rfbinder.com.

Business Insider Hires Sr. Tech Reporter
Benjamin Pimentel has been hired by Business Insider as a senior technology reporter. Pimentel, who is based in San Francisco, will cover enterprise technology and Silicon Valley, focusing on major players in corporate IT and trends shaping the industry, including cloud computing, AI, blockchain, and software-as-a-service.

New Reporter at WSJ’s CIO Journal
Agam Shah has been hired by The Wall Street Journal is a reporter for CIO Journal in New York. He comes from S&P Global, where he was a senior technology reporter covering fintech, artificial intelligence, cloud and semiconductors. 

Addition to CNBC Make It Team
Lindsey Stanberry has been hired to the newly created position of deputy managing editor of CNBC Make It. She will work to create new editorial series and develop content plans and strategies, as well as manage the site’s popular money section. 

New Climate Reporter at NYT
Christopher Flavelle, who covers climate change and adaptation policy at Bloomberg, is leaving to join the The New York Time’s climate team. 

CNN Launches Climate Instagram Account
On April 22, CNN launched a new Instagram account related to the day’s holiday, Earth Day. The account, focused on climate, follows CNN’s strategy of managing other social accounts dedicated to specific issues. 

Branded Content Growth at Forbes
Branded content accounted for 40 percent of the revenue Forbes generated from its direct advertiser relationships last year. Though Forbes had a hand in producing most of the content, it is also using its distribution channels to share content its clients create as part of its research as well. 

Quartz Puts Up a Paywall
Global business news site Quartz announced that for the first time it would be putting all its articles behind a metered paywall. 

State of the Newsroom: TheStreet.com
TheStreet.com CEO Eric Lundberg said during first-quarter earnings conference call last week: “We continue to work to maximize the efficiency of the newsroom. In fact, we have published the same number of stories in the stub period compared to the same period last year and up substantially from Q4 2018 but with fewer people.” The financial news company reported a first-quarter loss and revenue that missed analyst expectations.

Vice Bets on Making Content for Others
The new Vice, which started to take shape last year, with the arrival of a new chief executive, Nancy Dubuc has a new goal: to drastically increase the number of television shows it produces for outside buyers while continuing to make a few sharp-edged feature films.

Disney to Take Full Control of Hulu
The Walt Disney Company has agreed to acquire Comcast’s one-third stake in Hulu and to take full control of the streaming service. 

Condé Nast Sells Brides Magazine
Condé Nast, the publisher of Vogue and The New Yorker, put the Brides Magazine on the market last year as part of a cost-cutting campaign. The online brand Dotdash was among the early suitors, and last week, the two sides came to an agreement.

Quora Now Worth $2B
You wouldn’t be blamed if you had forgotten about Quora, the question-and-answer machine that comes up immediately when Googling for, say, why rich people are so frugal or whether it’s okay to let your cat live outside if you don’t value it. But Silicon Valley now considers Quora — something of a relic of a quainter era on the internet — a $2 billion company, Recode has learned. 

US Journalism More Subjective, Personal
A deep linguistic analysis finds that newspapers today are a lot like newspapers 30 years ago. But TV news — especially cable news — has ramped up the emotion, the conversationality, and the arguing. 

Google Favors Few Major Outlets
Facebook referral traffic is on the wane and Google’s search algorithm is now perhaps the most powerful mediator of online attention to news. The Computational Journalism Lab at Northwestern undertook an audit study of the “Top Stories” box on Google search. The data shows that just 20 news sources account for more than half of article impressions. The top 20 percent of sources accounted for 86 percent of article impressions. And the top three accounted for 23 percent: CNN, The New York Times, and The Washington Post. These statistics underscore the degree of concentration of attention to a relatively narrow slice of news sources.