The Right Partner Can Change Everything

Some call it magic, others science, but at its core we tell corporate and brand stories unbound by method or media to influence audiences and drive measurable business results. We do it through integrated communications, a clear insight, a strategic framework, and yes - a little magic.

Our Approach

Big Agency Capability, Boutique Attention

At RF|Binder, senior-level involvement and deep sector expertise aren’t just promises – they’re the foundation of our work. Clients often tell us, “they heard us and they get us.” We build strategies tailored to your business, not one-size-fits-all programs and we bring the full power of integrated marketing under one roof to elevate your brand to new heights.

The Clarity Lens Framework: Driving Business Impact

Our proprietary Clarity Lens Framework aligns your business and communications strategies to drive measurable business impact. Fueled by research, data and insights, we anticipate what’s next and position your business to lead.

Partnership that Lasts

True partnership is built on trust, shared vision and a commitment to growth. That’s why our clients describe us as serious business people who understand their business and as partners who embed seamlessly into their teams.

Our work is always tailored to your business needs, designed to fit your business objectives, your culture and your goals.

Independence Is Our Strength

We have the freedom to think boldly, move fast and do what’s right, not just what’s expected. This autonomy empowers us to be strategic in our thinking, creative in our solutions, all of which is developed to drive lasting value – always in the best interest of our clients.

For you, that means tailored strategies, faster turnarounds and a partner who’s truly invested in your success.

It All Begins With Our Clarity Lens

Having a clear narrative that demonstrates who you are, what you do, why you exist and what you believe in – matters. Through clearly defined business objectives and a thoughtful, aligned communications strategy, you can achieve clarity.

Clarity is what drives business growth. Clarity empowers your communications, focuses leadership on relevant issues, fuels your connection with stakeholders and drives engagement and trust.

A Benchmark for Strategic Corporate Communication Success

The 2025 Clarity Index maps elements of our proprietary Clarity Lens Framework™ against 100 major companies using publicly available data. The report underscores that effective communication is not just a strategy; it’s a growth driver. 

Read the rest of our findings

The Clarity Lens Framework

An Actionable Approach to Align Communications with Business Objectives

How to Supercharge Your Storytelling

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Hand holding up lens

What Clarity Means to Us

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Collage of people forming a circle

Aligning the Clarity Lens

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Reimagining Organizational “Purpose” Through the Clarity Lens

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The Clarity Lens includes Clarity of Language, Clarity of Connection, and Clarity of Impact

Anchored by Clarity: Communicating Effectively In Uncertain Times

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Crafting Clarity: Elevating Your Brand Through Precision Messaging

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