Clarity on Investor Visibility

Over the last decade, Clip has become the leading commerce and digital payment platform in Mexico. In 2021, they became Mexico's first unicorn in the payments sector after raising $250 million. The company was focused on building its reputation and visibility in the U.S. capital markets, particularly with institutional investors. While recognized as an innovator in the payments industry in Mexico, Clip and its CEO Adolfo Babatz had limited recognition in the U.S. They charged RF|Binder with building the company’s visibility and reputation as a digital innovator with key U.S. stakeholders.

Bloomberg podcast featuring Clip CEO, Adolfo Babatz

A cashier smiling and completing a customer's purchase using Clip's payment platform

Strategy

Our mission was to differentiate Clip as the leader in Latin America and as an innovator in the global payments industry. Working with Clip’s marketing, public relations and investor relations teams, we created their strategic positioning built around this strong central narrative. We developed a robust integrated communications program to build credibility, drive awareness and stimulate interest among top-tier U.S. markets. The campaign included aggressive media relations, social media, awards and speaking initiatives. As part of our work, we put in place initiatives to develop the company’s first ever ESG report. We launched its U.S. consumer website and investor relations website, as well as developed a highly visible LinkedIn thought leadership campaign.

Yahoo Finance article about how Clip is helping Mexican businesses go cashless with their payment platform

Two women conducting a mobile transaction at a store using Clip's payment platform

Mobile transaction at a store using Clip's payment platform

Impact

We secured coverage in and interviews with national business outlets ranging from CNBC, Yahoo Finance, and Bloomberg Radio to The Wall Street Journal, Bloomberg, Reuters, and the Financial Times.
Clip won Fast Company’s Brands That Matter and Most Innovative Companies awards.
Clip’s executives have been invited to speak at multiple major conferences, such as Reuters Next.