Much More Than a Hot Cup of Coffee

When Dunkin’ teamed up with RF|Binder in 2005, they were competing to stand out in a crowded and highly competitive market. We have worked with Dunkin’ to help them secure and reinforce their rightful position as America’s leader in the coffee wars.


Over nearly a 20-year partnership, our strategy needed to evolve with a changing landscape. Yet the central focus has always been to position Dunkin’ as the established place for Americans to go for a fast, affordable, great cup of coffee and more.

To bring our strategy to life, we developed a platform which focused on promoting the brand’s approachability, coffee excellence, menu innovation and technological leadership. Our communications campaign was developed to reach across virtually every touchpoint that spoke to customers, employees, franchisees and investors.

Consumer media relations

Events and experiential activations for Dunkin’ customers around the country

Organic and paid influencer relations

Celebrity, chef and athlete partnerships

Financial and C-suite communications strategy, through multiple ownership structures

Digital activations on social channels

We were part of the core team that transformed Dunkin’ into the #1 brand for coffee, customer loyalty and experiences.

Encouraged by Solid Year, Dunkin’ Aims to Conquer New Markets

Dunkin’ Tries To Go Upscale, But Not Too Far

Dunkin’ Brands Names David Hoffman CEO as Nigel Travis Retires


  • Supported three CEOs and their external communications
  • Supported the opening of 12,000 stores globally
  • Created and executed 150+ events and activations for consumers and media
  • Created media opportunities that resulted in 1 trillion+ media impressions
  • Designed and built apps, infographics and unique digital interactions
  • Managed dozens of crises each year on a range of issues

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