Our mission was to differentiate Clip as the leader in Latin America and as an innovator in the global payments industry. Working with Clip’s marketing, public relations and investor relations teams, we created their strategic positioning built around this strong central narrative. We developed a robust integrated communications program to build credibility, drive awareness and stimulate interest among top-tier U.S. markets. The campaign included aggressive media relations, social media, awards and speaking initiatives. As part of our work, we put in place initiatives to develop the company’s first ever ESG report. We launched its U.S. consumer website and investor relations website, as well as developed a highly visible LinkedIn thought leadership campaign.