Traditional Banks are Winning in the Trust Arena and Challenging Fintechs on Innovation

Given the amount of media interest in fintech, including new online banks and apps with names like Chime, Evolve, and GoBank, one might think that the major banks are struggling to survive against an onslaught of competition, but don’t count the major banks out just yet. While the new companies are indeed solving for legacy problems and in so doing capturing the innovation conversation, banks such as Bank of America, Wells Fargo and JP Morgan Chase possess attributes that remain important to retail banking customers and maintaining their loyalty. Traditional…

6 Things That Really Matter for Marketers: Insights from Collision

Earlier this month I traveled to New Orleans to attend Collision for the first time, hoping  to understand more about the convergence of technology, communications, and creativity. What I found was that entrepreneurs, marketers, and brands all suffer from the same challenge: to engage with consumers in as authentic of a manner as possible while trying to scale and gain better insights in how to generate more revenue. Below are a few themes discussed throughout the conference that every marketing professional should consider:   Listening Matters “The customer is always…

Purpose: From the Inside Out

2017 will be the year when employees realize their power in purpose-driven business success  For companies to win in the new reputation economy, they need people to believe in what they stand for and engage them in their societal impact efforts. That is never truer than it is with today’s Millennials who will be roughly 50% of the global workforce by 2020. Millennials are not only our current and future employees (and bosses) but they are our current and future customers. Understanding their personal views and ideals will be the…

5 Factors That Led To Vine’s Downfall

About two hours ago, Twitter announced they will be shutting down Vine after purchasing it for $30 Million just four years ago. The shutdown will happen in a few weeks. Users will be able access and download their videos. It likely doesn’t come as a surprise for most marketers as Snapchat and Instagram have become more popular with consumers over the years. However, there are multiple factors that have led to the demise of Vine that go beyond user behavior and instead fall on the decision-makers behind the platform. Vine couldn’t…

[Q&A]: Influence Marketing Best Practices, Data, and 2017 Predictions

Even though Influence Marketing is not new, marketers are still trying to determine which metrics matter. We interviewed Reb Carlson, Director of New Media, at RF|Binder and picked her brain about the current state of influence marketing and its best practices, and of course, where Affinio gives her team a competitive advantage in their day-to-day operations. The following Q&A has been lightly edited for ease of reading. Q. There has always been some struggle when it comes to identifying influencers and what the best practices are. What does the influencer selection process look…