Digital Dive: January 2023

The Big Story Microsoft’s Multibillion Dollar Investment in OpenAI Microsoft has recently announced its “multiyear, multibillion-dollar” investment in OpenAI, the artificial intelligence lab behind the online chatbot ChatGPT. It’s been reported that Microsoft would invest $10 billion into the company to continue their efforts of advancing generative artificial intelligence technologies. This is not a new partnership as Microsoft’s CEO, Satya Nadella, decided to take a gamble on the AI company years ago. The gamble is certainly looking good as it’s said that these technologies can remake everything from online search…

3 Digital Marketing Trends to Look Out for in 2023

As we start 2023, it’s important for digital marketers to get ahead of the newest trends and technologies that will be shaping the industry in the new year. From the ever-evolving artificial intelligence and its continued impact on digital marketing to the need for more human-crafted unique content, there is no shortage of ideas and tactics for marketers to take by the horns in 2023. Let’s dive in and see what the future holds. Artificial Intelligence is the Powerhouse of the Digital Marketing Cell Although not exactly new, Artificial Intelligence…

Digital Dive: December 2022

The Big Story Netflix rolled out its ad-supported tier in early November. It’s safe to say it’s off to a slow start, which doesn’t come too much as a surprise considering how fast it came into market with so many gray areas around advertising capabilities. It’s recently been reported that Netflix has fallen short of viewership guarantees made to advertisers. Viewership cases seem to vary by advertiser, but some have disclosed to only deliver around 80% of the expected audience. This seems to mostly be happening for advertisers with shorter…

Digital Dive: November 2022

The Big Story The Twitter Tribulations: Part 2 Twitter has gone from a social media giant to a complete circus seemingly overnight since the official Elon Musk takeover. After month long negotiations and bot back and forth, Elon Musk took the reins of Twitter at the end of October, making this Halloween extra frightening for all users of the platform. Since then, it has been quite the whirlwind so let’s debrief. Only hours after the official acquisition announcement on October 27th, researchers reported a drastic rise in inappropriate behavior like…

Digital Dive: October 2022

The Big Story As Trust in Digital Experience Declines, Google Steps Up Google, who has been under continuous fire for anticompetitive practices, has announced efforts to expand user controls to gain more trust with the rollout of My Ad Center. This comes as a result of users becoming more skeptical about advertising and the use of their data while browsing the web. According to Jerry Dischler, VP/GM of Google Ads, “81% of consumers are more concerned with how their data is being used and 48% are turning away from services…

Digital Dive: September 2022

The Big Story Netflix’s Ad Tier Coming Soon Netflix’s ad-supported tier is expected to launch November 1st. As media buyers work quickly to lock down deals with the streaming giant, they are realizing that Netflix’s model differs greatly from typical TV and digital advertising. According to media buyers, Netflix will not offer third-party measurement and will have minimal targeting capabilities. In the first quarter, Netflix will allow for specifications around age, gender, genre, Netflix top 10 shows and Netflix Originals at a premium. Interestingly, the streaming platform will offer rare…

Digital Dive: August 2022

The Big Story Apple to Potentially Expand Advertising Capabilities Earlier this month, Apple released a job listing for a senior manager for a Demand Side Platform. This has led many to believe that Apple will be expanding its current first-party advertising offerings with the addition of a demand-side platform. Apple has notoriously been known for objecting to advertising-centric business practices like that of Facebook due to their strong stance on data privacy. However, they have been showing signs of slowly building out their advertising capabilities with new ad placements on the…

Digital Dive: July 2022

The Big Story Google vs U.S. Justice Department To fend off a potential antitrust lawsuit from the Department of Justice, Google has reportedly proposed to sell off their ad-tech business into a separate company under parent company Alphabet. This business shift could be valued at tens of billions of dollars. This proposal comes as a result of Google being under fire recently from US and EU regulators for their alleged abuse of power and anticompetition activity. The big tech company seems to have a target on its back from all…

Digital Dive: June 2022

The Big Story Netflix and Roku to Possibly Join Forces In Q1 of this year, Netflix reported to lose subscribers for the first time in over a decade, causing its stock to plummet. As a result, Netflix has been toying with the idea of possibly ditching their completely ad-free subscription model that we all got to know and love over the years to introduce an ad-supported, lower tier option. Getting into the advertising game would provide Netflix with a much-needed new source of revenue. However, this would also require the…

Digital Dive: May 2022

The Big Story Congress Continues to Crack Down on Digital Advertising In an effort to bring more regulation and transparency to the digital advertising world, a new bill titled the Competition and Transparency in Digital Advertising Act was introduced to Congress by a bipartisan group of high-ranking US senators. This bill aims to prevent any business that receives more than $20 billion in digital ad revenue from owning a demand-side platform (DSP), sell-side platform (SSP), an ad exchange, or any combination of the three. Google seems to be the biggest…