2023 Associate Program FAQ

We took the most frequently asked questions from Associate candidates, and sent them to our employees who have been in the Program in previous years. These are their answers in their own words. What does a typical day look like for an Associate? Working as an associate is like working at a dynamic start-up — no day looks the same, but you’ll get a world of experience wearing different hats. From building relationships with key media contacts on your own, to thinking through social media strategy and being an integral…

RF|Binder Awards Two Students from Scripps Howard School of Journalism and Communications with Scholarships

This announcement was originally posted by Hampton University on its website HAMPTON, VA (Nov. 3, 2022) – Hampton University Scripps Howard School of Journalism and Communications is pleased to announce two outstanding students have each received scholarship awards from RF|Binder, a New York City-based strategic communications and consulting firm.   Receiving the 2022-2023 scholarship are Zoë Beavers, a senior from Jefferson City, Mo., and Andrianna Lovelace, a junior from Wash., D.C. Both are strategic communications majors. RF|Binder awards the scholarships to outstanding female students with a major in strategic communications. In…

RF|Binder Appoints Strategic Initiatives Leader as President of Firm

Amy Binder will continue role as Chair and CEO NEW YORK, June 8, 2022 – RF|Binder, a fully integrated communications and consulting firm headquartered in New York City, announced today that Rebecca Binder, formerly Senior Managing Director, Strategic Initiatives, has been promoted to President of the firm. Amy Binder will continue as Chair and CEO. In her new role, Rebecca will focus primarily on expanding and strengthening the firm’s services and solutions, so RF|Binder can continue pushing boundaries and creating impact for our clients. Rebecca also serves as a member of…

RF|Binder Digital Dive: April 2022

The Big Story Elon Musk: SpaceX, Tesla and Now Twitter? Elon Musk recently announced his $43 billion offer to buy out Twitter in hopes to release its potential to be “the platform for free speech around the globe.” Musk shapes this as less of a move for his own financial benefit, but as a fight for free speech stating that “creating a public platform that is maximally trusted and broadly inclusive is extremely supportive to the future of civilization.”  Like many other social platforms, Twitter has struggled in recent years…

2022 Associate Program FAQ

We took the most frequently asked questions from Associate candidates, and sent them to our employees who have been in the Program in previous years. These are their answers in their own words. What does a typical day look like for an Associate? Working as an associate is like working at a dynamic start-up — no day looks the same, but you’ll get a world of experience wearing different hats. From building relationships with key media contacts on your own, to thinking through social media strategy and being an integral…

RF|Binder Digital Dive: February 2022

The Big Story A Not So Friendly NUDGE Against Social Media Giants In early February, a new bipartisan bill was introduced in Congress that would allow the Federal Trade Commission (FTC) to regulate how social media companies approach the increasing issue around harmful content and social media addiction. This NUDGE (Nudging Users to Drive Good Experiences on Social Media) Act, created by Sen. Amy Klobuchar and Sen. Cynthia Lummis, ultimately aims to increase transparency and to improve the user experience on social media. Klobuchar and Lummis are teaming with federal…

Rebecca Epps Joins RF|Binder as New Head of Corporate Media

NEW YORK, February 15, 2022 – RF|Binder, a fully integrated communications and consulting firm headquartered in New York City, today announced that Rebecca Epps, a strategic media expert with over a decade of experience working with broadcast media and Fortune 500 leaders and startups, has joined the firm as the new Head of Corporate Media to support the firm’s growth. Rebecca is bringing deep experience in the media industry to RF|Binder. As a leading producer for the high-profile NBC San Francisco-Bay Area bureau, Rebecca oversaw the most impactful stories to…

2020: A Year of Corporate Purpose

While companies have slowly begun to embrace corporate purpose over the last several decades, the events of 2020 dramatically accelerated this transition. In 2019, the Business Roundtable updated their definition of a corporation’s purpose to include doing right by all stakeholders rather than just shareholders. This new definition suggests that companies should take into account not just profits when making a decision, but also the implications for their employees, their communities, and their customers. The COVID-19 pandemic repeatedly put this new definition of corporate purpose to the test as brands…

2021 Associate Program FAQ

We took the most frequently asked questions from Associate candidates, and sent them to our employees who have been in the Program in previous years. These are their answers in their own words What does a typical day look like for an Associate? Working as an associate is like working at a dynamic start-up — no day looks the same, but you’ll get a world of experience wearing different hats. From building relationships with key media contacts on your own, to thinking through social media strategy and being an integral…

FIRST® Robotics Selects Bespoke Purpose Collaborative Team as Agency of Record

Purpose strategy and communications team integrates the skills and experience of Carol Cone ON PURPOSE, RF|Binder and Passion Point Collective New York, January 7, 2020 – FIRST®, a global robotics community that prepares young people for the future, has selected an integrated purpose strategy and marketing communications team from The Purpose Collaborative as its agency of record. The custom-made team includes Carol Cone ON PURPOSE, RF|Binder and Marcus Peterzell’s new agency Passion Point Collective and was assembled to address the unique needs of FIRST as it evolves and expands as…