Much More Than a Hot Cup of Coffee

When Dunkin’ teamed up with RF|Binder in 2005, they were competing to stand out in a crowded and highly competitive market. We have worked with Dunkin’ to help them secure and reinforce their rightful position as America’s leader in the coffee wars.

Original Dunkin' Donuts location in Quincy, Massachusetts
Dunkin' location opening in Quincy, Massachusetts

Strategy

Over nearly a 20-year partnership, our strategy needed to evolve with a changing landscape. Yet the central focus has always been to position Dunkin’ as the established place for Americans to go for a fast, affordable, great cup of coffee and more.

To bring our strategy to life, we developed a platform which focused on promoting the brand’s approachability, coffee excellence, menu innovation and technological leadership. Our communications campaign was developed to reach across virtually every touchpoint that spoke to customers, employees, franchisees and investors.

Consumer Media Relations

Events and Experiential Activations for Dunkin’ Customers Around the Country


Organic and Paid Influencer Relations


Celebrity, Chef and Athlete Partnerships


Financial and C-suite Communications Strategy, Through Multiple Ownership Structures


Digital Activations on Social Channels

We were part of the core team that transformed Dunkin’ into the #1 brand for coffee, customer loyalty and experiences.

Dunkin' and Beyond Meat collaboration featuring the Great Taste Plant-Based Beyond Sausage Breakfast Sandwich
Two women at the Dunkin' Rewards Lounge smiling and eating Dunkin products
Two women at the Dunkin' Rewards Lounge posing with a donut cut out
New York Giants Running Back, Saquon Barkley posing with the Dunkin' mascot and holding a Dunkin' branded cup
Logo for NBC News.

Encouraged by Solid Year, Dunkin’ Aims to Conquer New Markets

Logo for The Wall Street Journal.

Dunkin’ Tries To Go Upscale, But Not Too Far

Logo for Bloomberg.

Dunkin’ Brands Names David Hoffman CEO as Nigel Travis Retires

Logo for CNBC
Logo for the Los Angeles Times.
Logo for CNN
Logo for Business Insider.

Impact

  • Supported three CEOs and their external communications
  • Supported the opening of 12,000 stores globally
  • Created and executed 150+ events and activations for consumers and media
  • Created media opportunities that resulted in 1 trillion+ media impressions
  • Designed and built apps, infographics and unique digital interactions
  • Managed dozens of crises each year on a range of issues

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