A leader in the casual dining space, TGI Fridays teamed up with RF|Binder to drive relevancy for this legacy brand with both consumers and the business community to reclaim its position within today’s cultural zeitgeist and leadership in the restaurant industry.
To drive relevancy among consumers and the business community, RF|Binder developed a two-pronged communications strategy that focused on telling the brand’s story – from both a consumer and corporate perspective.
Through activations and offerings, like the Blazed & Glazed 4/20 Bundle or TGI Fridays’ partnership with actor Jamie Foxx, we drove brand relevancy and headlines with food and lifestyle media outlets.
The corporate media strategy included brand announcements and expert commentary from TGI Fridays’ CEO to communicate the brand’s strong financial performance and industry leadership – driving a storyline focused on why TGI Fridays is a growing brand that’s on the pulse of what consumers want.
