Prometric, a recognized leader in academic assessment, faced increasing competition from online-first testing providers and the challenges of shifting in-person testing environments due to COVID-19. The company needed to evolve from a brick & mortar, institutional testing facility, into a technology-driven, global leader in digital assessments, while maintaining its reputation for credibility and excellence.
Reposition Prometric as a forward-thinking, digitally-led, human-potential company. To do this we developed a comprehensive branding program and communications strategy which included:
We redefined Prometric’s messaging and brand identity to position it as a tech-forward assessment leader that empowers individuals and organizations to achieve their full potential. Our integrated communications campaign included:
