Strategy
Our strategy focused on three key attributes to deliver diverse and impactful messages: the first was to align with high profile A-list celebrities who are passionate advocates through their causes; have a live audience of highly influential figures with strong social presence; and to partner with media outlets that have authentic connections with purpose-led audiences.
 
                    
 
             
             
             
             
             
             
             
                    
                     
                    
                     
                    
                     
             
                                             
                                             
                                             
                                             
                                             
                                             
                                            