Elevating German Wines to Newer, Drier Heights

Tasting is believing. Our strategy was to partner with the trade, who were German Riesling enthusiasts, to build an army of evangelists extolling the virtues of Riesling, Pinots and beyond. From programs ranging from the Riesling Road Trip and the Summer of Riesling to Prost Every Moment, we spread the gospel in a crowded market and highly regulated wine system.

• Digital and paid media
• Influencer relations and engagement
• Creative asset creation
• Events and activations
• Educational seminars and masterclasses
• Consumer and trade media relations
• Strategic partnerships
• Point-of-sale promotions
• On-premise promotions
• Trade engagement and trips
• Importer matchmaking trips

• We made German Riesling a staple in the U.S. and shifted its perceptions to become one of the top 5 world renowned wine regions.
• We put German Riesling on every menu by the glass resulting in the shift of perceptions from sweet and inexpensive to dry and of world-class quality.
• Off-premise partnerships with national, regional and independent retailers achieving total sales of $1.5 million+ consistently YoY.