The Grove

We empower businesses to visualize, design, and communicate in ways that drive unparalleled brand value and impact.

The Grove is RF|Binder’s leading-edge creative team. Some call us the agency inside the agency. Our creative campaign services leverage the firepower of our diverse talent in design, copy, branding, advertising, experiential marketing, digital, and video with the sole purpose of telling brand stories unbound by channel.

Our Approach

Combining clear insights, a strategic framework, and a keen eye for visually striking design and execution, our multidisciplinary approach fuels brand storytelling, delivering measurable results.

Abstract illustration of people working.

Our Process

Discovery + Research

Strategy + Insights

Ideation + Visualization

Design + Execution

Production + Deployment

Measurement + Refinement

Case Studies

MarketAxess

Electronic trading revolution

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Chef plating food

Vestwell

The future of workplace savings

Case study

Grounded

Creating change from the ground up

Case study
Hot and iced cups of Dunkin coffee

Dunkin'

Much more than a hot cup of coffee

Case study
Actress Robin Wright being interviewed at the Rockefeller Foundation's Insight Dialogues event

Rockefeller Foundation

Ignited action for change

Case study

Takeda

A connected hub for growth

Case study

FireRoad

Reinventing Fitness Nutrition

Case study

First American NCS

Taking a legacy brand into the future.

Case study
Prometric Cover Image

Prometric

People-Powered Potential

Case study

Capabilities

Design & Branding

We develop iconic visual systems that unify your brand’s visual language and spark meaningful audience connections. From succinct logotypes and evocative color palettes to immersive design applications and comprehensive style guides, every element is thoughtfully crafted to reinforce your brand identity and inspire engagement.

Advertising & Paid

We tell your story through provocatively written, visually stunning, targeted campaigns. We leverage data-driven insights, paid and organic media to create ads, sponsored content, and strategic communications that spark immediate engagement aligning your business objectives with your communications objectives.

Copywriting & Content

At the heart of our copywriting and concept development is a focus on capturing who our client is, what they stand for, and how they want the world to see them. From captivating long-form content to punchy headlines, memorable taglines, and dynamic scripts, we create communications that brings our client’s brand’s story to life.

Website Design & Development

Blending aesthetic elegance with seamless functionality, our team crafts intuitive user journeys, fluid navigation, and responsive interfaces. Whether our client needs a high-impact campaign microsite or a robust corporate platform, we ensure every digital touchpoint delivers an engaging experience that reflects our client’s brand’s unique identity.

Graphic Design

Guided by a passion for visual storytelling, we transform complex ideas into striking, memorable, and informative designs. From brochures and reports to infographics and signage, social media and dynamic presentations, every piece is crafted to resonate with our client’s audience and leave a lasting impression.

Experiential & Events

We blend physical and digital touchpoints to create unforgettable brand experiences. From themed pop-ups to trade show activations and immersive events, we handle concept, design, production, and on-site management. By leveraging cutting-edge technology and strategic storytelling, we captivate audiences, and foster meaningful connections, and spark lasting buzz.

Digital Solutions

Our team builds cutting-edge tools and platforms that drive engagement and growth across every channel. From robust eCommerce integrations and mobile apps to interactive web tools, we merge secure technology practices, UI, and UX design, with data-driven insights. By focusing on scalability, performance, and seamless user experiences, we ensure our client’s brand excels in an ever-evolving digital landscape.

Video & Animation

From concept, scripting and storyboarding to production, directing and post-production, we handle every detail to ensure meaningful content in every frame. Whether it’s brand stories, product demos, animations, or social media shorts, we combine striking visuals and emotive storytelling to convey powerful brand messages.

Awards

5x Telly Award Winner
20th Annual Communicator Awards. Financial Services, Excellence, Busienss-to-Business, Distinction, Use of animation, Distinction.