Elevating German Wines to Newer, Drier Heights

Wines of Germany was on a mission to grow its share in the U.S. market and shift perceptions about Germany as a producer of sweet, cheap Riesling. When in fact, they are a great old world producer widely recognized by top sommeliers for their diversity, quality and depth.

Robb Report Article about German Riesling


Tasting is believing. Our strategy was to partner with the trade, who were German Riesling enthusiasts, to build an army of evangelists extolling the virtues of Riesling, Pinots and beyond. From programs ranging from the Riesling Road Trip and the Summer of Riesling to Prost Every Moment, we spread the gospel in a crowded market and highly regulated wine system.

Plus signs in different colors
Speakers from Wines of Germany's trade events


Collage of photos from a Wines of Germany trade media event

What We Do

  • Digital and paid media
  • Influencer relations and engagement
  • Creative asset creation
  • Events and activations
  • Educational seminars and masterclasses
  • Consumer and trade media relations
  • Strategic partnerships
  • Point-of-sale promotions
  • On-premise promotions
  • Trade engagement and trips
  • Importer matchmaking trips
Person testing different German Wines

Trade and Media Events

Collage of photos from a Wines of Germany trade media event

Consumer Events

Collage of photos from a German wine tasting event

Social Media Programming

Wines of Germany social media ads and posts

Riesling Roadtrip

Wine tasting at the Riesling Road trip event


Laptop displaying Wines of Germany's website
Logos from Food & Beverage media publications


  • We made German Riesling a staple in the U.S. and shifted its perceptions to become one of the top 5 world renowned wine regions.
  • We put German Riesling on every menu by the glass resulting in the shift of perceptions from sweet and inexpensive to dry and of world-class quality.
  • Off-premise partnerships with national, regional and independent retailers achieving total sales of $1.5 million+ consistently YoY.
People at a wine tasting learning about wines


  • 100% sales growth over ten years
  • 458 placements in 2022
  • 9B+ impressions from 2022 programming
  • 20M social media impressions over two years

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